Boe technology group co., ltd. (20240205640). METHOD FOR SENDING RECOMMENDATION INFORMATION AND POSITIONING SERVICE DEVICE simplified abstract
Contents
METHOD FOR SENDING RECOMMENDATION INFORMATION AND POSITIONING SERVICE DEVICE
Organization Name
boe technology group co., ltd.
Inventor(s)
METHOD FOR SENDING RECOMMENDATION INFORMATION AND POSITIONING SERVICE DEVICE - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240205640 titled 'METHOD FOR SENDING RECOMMENDATION INFORMATION AND POSITIONING SERVICE DEVICE
The present disclosure reveals a method for sending recommendation information and a positioning service device. The method involves receiving feedback signals from user terminals within the signal coverage range of the positioning service device, determining the main region where user terminals are concentrated, adjusting the signal sending direction, and sending recommendation information.
- User terminals send feedback signals with signal strength and direction.
- Main region of user concentration is determined within the signal coverage range.
- Signal sending direction is adjusted towards the main region.
- Recommendation information is sent along with radio-frequency signals.
- The recommendation information is carried by the radio-frequency signals.
Potential Applications: - Location-based advertising - Targeted marketing campaigns - Personalized recommendations for users - Enhanced user engagement in retail environments
Problems Solved: - Efficient targeting of users within a specific area - Improved delivery of recommendation information - Enhanced user experience through personalized content
Benefits: - Increased engagement with users - Higher conversion rates for marketing campaigns - Improved customer satisfaction - Enhanced data collection for analytics
Commercial Applications: Title: Location-Based Marketing Solutions This technology can be utilized in retail stores, shopping malls, event venues, and other locations to deliver targeted recommendations and advertisements to users based on their location within the signal coverage range of the positioning service device.
Questions about the technology: 1. How does this method improve user engagement in marketing campaigns? - By adjusting the signal sending direction towards the main region of user concentration, the method ensures that recommendation information reaches a higher number of users, increasing engagement. 2. What are the potential privacy concerns associated with this technology? - The collection of user data for targeted advertising may raise privacy concerns among users. Implementing transparent data usage policies and obtaining user consent can address these concerns.
Original Abstract Submitted
the present disclosure discloses a method for sending recommendation information and a positioning service device. the method includes: receiving feedback signals sent by user terminals within a signal coverage range of the positioning service device, where each feedback signal carries a first signal strength and a first signal direction of a radio-frequency signal sent by the positioning service device and received by the corresponding user terminal; determining, according to the first signal strength and the first signal direction corresponding to each user terminal, a main region where the user terminals are concentrated within the signal coverage range; and adjusting a signal sending direction of each radio-frequency signal to a direction where the main region is located and sending the recommendation information, where the recommendation information is borne by the radio-frequency signals.
