Amazon technologies, inc. (20240212687). SUPPLEMENTAL CONTENT OUTPUT simplified abstract
Contents
SUPPLEMENTAL CONTENT OUTPUT
Organization Name
Inventor(s)
Mark Conrad Kockerbeck of Laguna Beach CA (US)
Aditi Srinivasan of Riverside CA (US)
Ryan Idrogo-lam of Irvine CA (US)
Jilani Zeribi of Seattle WA (US)
John Botros of Newport Beach CA (US)
SUPPLEMENTAL CONTENT OUTPUT - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240212687 titled 'SUPPLEMENTAL CONTENT OUTPUT
The abstract describes techniques for generating a personalization identifier that can be used by a skill to customize output of supplemental content to a user without revealing the user's identity. The personalization identifier is specific to each skill and is generated by hashing a skill identifier, user profile identifier, and/or device identifier. This process can be done in parallel with other processing tasks to reduce latency.
- Personalization identifier generated for each skill
- Hashing of skill identifier, user profile identifier, and/or device identifier
- Parallel generation to reduce user-perceived latency
Potential Applications: - Customized content delivery in various skills and applications - Enhanced user experience without compromising privacy
Problems Solved: - Balancing personalization with user privacy - Reducing latency in content customization
Benefits: - Improved user experience - Protection of user identity - Efficient content customization process
Commercial Applications: Title: Personalized Content Delivery Technology This technology can be applied in various industries such as e-commerce, entertainment, and education to provide personalized content to users without compromising their privacy. It can enhance user engagement and satisfaction, leading to increased customer loyalty and retention.
Prior Art: Further research can be conducted in the fields of data privacy, content personalization, and user identification techniques to explore existing technologies related to this innovation.
Frequently Updated Research: Stay updated on advancements in data privacy regulations, content personalization algorithms, and user identification methods to ensure compliance and effectiveness of this technology.
Questions about Personalized Content Delivery Technology:
1. How does this technology ensure user privacy while customizing content? This technology uses a unique personalization identifier for each skill, generated through hashing, to customize content without revealing the user's identity.
2. What are the potential applications of this technology beyond content customization? This technology can be applied in various industries such as e-commerce, entertainment, and education to enhance user experience and engagement.
Original Abstract Submitted
techniques for generating a personalization identifier that is usable by a skill to customize output of supplemental content to a user, without the skill being able to determine an identity of the user based on the personalization identifier, are described. a personalization identifier may be generated to be specific to a skill, such that different skills receive different personalization identifiers with respect to the same user. the personalization identifier may be generated by performing a one-way hash of a skill identifier, and a user profile identifier and/or a device identifier. user-perceived latency may be reduced by generating the personalization identifier at least partially in parallel to performing asr processing and/or nlu processing.
