Amazon technologies, inc. (20240196068). GENERATING BOUNDARY POINTS FOR MEDIA CONTENT simplified abstract

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GENERATING BOUNDARY POINTS FOR MEDIA CONTENT

Organization Name

amazon technologies, inc.

Inventor(s)

Abhishek Kumar of Bothell WA (US)

Yongjun Wu of Bellevue WA (US)

Sitaraman Ganapathy of Issaquah WA (US)

Vasanthakumar Soundararajan of Seattle WA (US)

Varun Chadha of Seattle WA (US)

GENERATING BOUNDARY POINTS FOR MEDIA CONTENT - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240196068 titled 'GENERATING BOUNDARY POINTS FOR MEDIA CONTENT

The patent application describes a system and method for generating boundaries to interleave additional content into media content, specifically video and audio portions. The process involves generating time stamps for the video portion using computer vision algorithms and identifying IDR frames using a priority algorithm.

  • Unencrypted encode of the video portion is generated
  • First set of time stamps for the video portion is generated using computer vision algorithm
  • Second set of time stamps for identifying IDR frames is generated using a first algorithm
  • Third set of time stamps is generated to serve as boundaries for interleaving additional content based on a priority algorithm
  • Video portion is encoded using the third set of time stamps to determine IDR frames for the media content

Potential Applications: - Enhancing user engagement in video content - Personalized advertising integration - Interactive storytelling experiences

Problems Solved: - Efficiently integrating additional content into media content - Enhancing viewer experience with targeted content

Benefits: - Improved user engagement - Enhanced advertising effectiveness - Customized viewing experiences

Commercial Applications: Title: "Enhanced Media Content Integration Technology for Targeted Advertising" This technology can be utilized in streaming services, marketing campaigns, and interactive media platforms to deliver personalized content to users, increasing engagement and conversion rates.

Questions about the technology: 1. How does the system determine the priority of interleaving additional content into the media content? 2. What are the potential implications of this technology on the advertising industry?


Original Abstract Submitted

systems and methods described herein provide for novel boundary generation features for interleaving additional content into media content. media content may be received which includes a video and audio portion. an unencrypted encode of the video portion may be generated. a first set of time stamps for the video portion may be generated using a computer vision algorithm. a second set of time stamps for the video portion may be generated for identifying idr frames using a first algorithm. a third set of time stamps may be generated to serve as boundaries for interleaving additional content into the media content based on a priority algorithm that uses the first set of time stamps and the second set of time stamps. the video portion may be encoded using the third set of time stamps to determine the idr frames for the media content.