ADOBE INC. (20250094996). USING ENTITLEMENTS DEPLOYED ON BLOCKCHAIN TO MANAGE CUSTOMER EXPERIENCES

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USING ENTITLEMENTS DEPLOYED ON BLOCKCHAIN TO MANAGE CUSTOMER EXPERIENCES

Organization Name

ADOBE INC.

Inventor(s)

David Humpherys of Lehi UT US

Jonathan Lancar of Sunny Isles FL US

USING ENTITLEMENTS DEPLOYED ON BLOCKCHAIN TO MANAGE CUSTOMER EXPERIENCES

This abstract first appeared for US patent application 20250094996 titled 'USING ENTITLEMENTS DEPLOYED ON BLOCKCHAIN TO MANAGE CUSTOMER EXPERIENCES

Original Abstract Submitted

methods and systems are provided for using entitlements deployed on blockchain to manage customer experiences. in embodiments described herein, customer data for a customer is accessed via a blockchain-based entitlement generator component. a representation of an entitlement for the customer is generated based on a plurality of parameters of the entitlement via the blockchain-based entitlement generator component where the representation of the entitlement includes a portion of the customer data for the customer. the representation of the entitlement is recorded on a blockchain via the blockchain-based entitlement generator component.