20240089695.Locating Content In An Environment simplified abstract (apple inc.)

Locating Content In An Environment

Organization Name

apple inc.

Inventor(s)

David W. Padgett of Sunnyvale CA (US)

Christopher D. Fu of Fremont CA (US)

Scott G. Wade of Santa Clara CA (US)

Paul Ewers of San Francisco CA (US)

Ioana Negoita of San Jose CA (US)

Thomas G. Salter of Foster City CA (US)

Dhruv Aditya Govil of San Mateo CA (US)

Dimitris Ladopoulos of Sunnyvale CA (US)

Locating Content In An Environment - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240089695 titled 'Locating Content In An Environment

Simplified Explanation

The method described in the patent application involves using a camera on an electronic device to capture an image of machine-readable data on a physical object, decoding the data to determine its value, selecting content based on the data value, obtaining content item and location information, determining the position and orientation of the content item relative to the physical object, and displaying the content item on the electronic device.

• Obtaining image of machine-readable data on physical object using camera
• Decoding data to determine content identifier and content source identifier
• Selecting content source based on content source identifier
• Obtaining content item and location information from content source based on content identifier
• Determining content position and orientation relative to physical object
• Displaying representation of content item on electronic device

Potential Applications

This technology could be applied in various industries such as retail, advertising, education, and entertainment for interactive experiences, product information retrieval, and augmented reality applications.

Problems Solved

This technology solves the problem of efficiently accessing digital content associated with physical objects without the need for manual input or searching, providing a seamless and interactive user experience.

Benefits

The benefits of this technology include enhanced user engagement, improved information retrieval, and a more immersive and interactive user experience by seamlessly integrating physical and digital worlds.

Potential Commercial Applications

One potential commercial application of this technology could be in retail stores for interactive product displays, where customers can scan physical objects to access detailed product information, reviews, and pricing.

Possible Prior Art

One possible prior art for this technology could be QR code scanning applications that allow users to scan codes to access digital content or information associated with physical objects.

Unanswered Questions

How does this technology handle privacy and security concerns related to accessing digital content based on physical objects?

The patent application does not provide details on how privacy and security concerns are addressed in the process of accessing digital content using machine-readable data on physical objects.

What are the potential limitations or challenges of implementing this technology in real-world scenarios?

The patent application does not discuss any potential limitations or challenges that may arise when implementing this technology in practical applications, such as environmental conditions affecting data capture or technical constraints on content display.

Original Abstract Submitted

a method includes obtaining an image of a machine-readable data representation that is located on a physical object using a camera of an electronic device. the machine-readable data representation includes an encoded form of a data value. the method further includes decoding the machine-readable data representation to determine the data value, whereby the data value includes a content identifier and a content source identifier. the method also includes selecting a content source based on the content source identifier, obtaining a content item and content location information based on the content identifier from the content source, determining a content position and a content orientation for the content item relative to the physical object based on the content location information, and displaying a representation of the content item using the electronic device according to the content position and the content orientation.