20240046290. RENDERING SURVEY RESPONSES AS PERSONAS simplified abstract (Qatar Foundation for Education, Science and Community Development)

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RENDERING SURVEY RESPONSES AS PERSONAS

Organization Name

Qatar Foundation for Education, Science and Community Development

Inventor(s)

Soon-gyo Jung of Doha (QA)

Jim Jansen of Doha (QA)

Joni Salminem of Doha (QA)

Hind Almerekhi of Doha (QA)

RENDERING SURVEY RESPONSES AS PERSONAS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240046290 titled 'RENDERING SURVEY RESPONSES AS PERSONAS

Simplified Explanation

The abstract of the patent application describes a method for generating personas based on survey data and demographic characteristics of prospective end-users. The method involves receiving survey data and demographic characteristics from a designer, identifying a name and picture from databases based on the demographic characteristics, and generating a persona by selecting agreed and disagreed positions from the survey data. The persona is then outputted to the designer.

  • The method involves receiving survey data and demographic characteristics from a designer.
  • A name and picture are identified from databases based on the demographic characteristics.
  • A persona is generated by selecting agreed and disagreed positions from the survey data.
  • The persona includes the name, picture, and a predefined number of agreed and disagreed positions.
  • The persona is outputted to the designer.

Potential applications of this technology:

  • Market research: The generated personas can be used for market research to understand the preferences and behaviors of different demographic groups.
  • User experience design: The personas can help designers create user-centered designs by considering the needs and preferences of specific user groups.
  • Advertising and marketing: The personas can be used to tailor advertising and marketing campaigns to specific demographic groups.

Problems solved by this technology:

  • Time-consuming manual creation of personas: This technology automates the process of generating personas, saving time and effort for designers.
  • Lack of diversity in personas: By using demographic characteristics, the technology ensures that personas represent a diverse range of end-users.
  • Inaccurate or biased personas: The use of survey data and demographic characteristics helps in creating more accurate and unbiased personas.

Benefits of this technology:

  • Efficiency: The automated generation of personas saves time and resources for designers.
  • Personalization: The personas can be customized based on the demographic characteristics, providing a more personalized representation of end-users.
  • Accuracy: By using survey data and demographic characteristics, the generated personas are more accurate and representative of the target audience.


Original Abstract Submitted

personas are rendered from survey results by receiving survey data; receiving, from a designer, prospective end-user demographic characteristics; identifying a name from a name database based on the prospective end-user demographic characteristics; identifying a picture from a picture database based on the prospective end-user demographic characteristics; generating a persona from the survey data, the persona including the name, the picture, a predefined number of agreed positions and disagreed positions selected from the survey data; and outputting the persona to the designer.