20240031659. AUTOMATED COMMUNICATION PLATFORM FOR LIVE EVENTS simplified abstract (VERSUS INC.)

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AUTOMATED COMMUNICATION PLATFORM FOR LIVE EVENTS

Organization Name

VERSUS INC.

Inventor(s)

Daryl Hemingway of Toronto (CA)

Kaio Santos of Toronto (CA)

AUTOMATED COMMUNICATION PLATFORM FOR LIVE EVENTS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240031659 titled 'AUTOMATED COMMUNICATION PLATFORM FOR LIVE EVENTS

Simplified Explanation

The abstract describes a method in an integration server that involves obtaining broadcast multimedia data representing a live event and receiving recorded multimedia data collected via a sensor of a client device. By comparing the broadcast multimedia data and the recorded multimedia data, the method determines if the recorded data represents the broadcast data being rendered in physical proximity to the client device. If so, the method selects an interaction definition corresponding to the live event and controls a message generator to transmit a message to the client device according to the selected interaction definition.

  • The method involves obtaining broadcast multimedia data representing a live event.
  • Recorded multimedia data collected via a sensor of a client device is received.
  • A comparison is made between the broadcast multimedia data and the recorded multimedia data.
  • The method determines if the recorded data represents the broadcast data being rendered in physical proximity to the client device.
  • If the determination is positive, an interaction definition corresponding to the live event is selected.
  • A message generator is controlled to transmit a message to the client device based on the selected interaction definition.

Potential Applications:

  • Interactive advertising during live events.
  • Real-time feedback and engagement with broadcast content.
  • Personalized messaging based on proximity to live events.

Problems Solved:

  • Enhances user engagement by providing personalized and interactive experiences during live events.
  • Enables targeted advertising and messaging based on the user's physical proximity to the event.
  • Improves the effectiveness of advertising campaigns by delivering relevant content to users in real-time.

Benefits:

  • Increased user engagement and interaction with live events.
  • Enhanced advertising effectiveness and targeting.
  • Improved user experience through personalized messaging and content delivery.


Original Abstract Submitted

a method in an integration server includes: obtaining broadcast multimedia data representing a live event; receiving, from a client device, recorded multimedia data collected via a sensor of the client device; based on a comparison of the broadcast multimedia data and the recorded multimedia data, determining that the recorded multimedia data represents the broadcast multimedia data being rendered in physical proximity to the client device; in response to the determination, selecting one of a plurality of interaction definitions corresponding to the live event; and controlling a message generator to transmit a message to the client device according to the interaction definition.