20240013255. ADVERTISING METHOD AND TOOL simplified abstract (Multi Mobile Media LLC)
Contents
ADVERTISING METHOD AND TOOL
Organization Name
Inventor(s)
Frank R. Gussoni of Trooper PA (US)
ADVERTISING METHOD AND TOOL - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240013255 titled 'ADVERTISING METHOD AND TOOL
Simplified Explanation
The patent application describes an advertising method that involves electronically receiving a request for advertisement content related to a specific brand or product from a consumer's electronic device. In response to the request, the method electronically provides access to the requested advertisement content. This can be achieved by providing a machine-readable optical label in connection with the brand or product at a point of purchase, which can be read by the consumer's mobile electronic device. Alternatively, an icon associated with the brand or product can be provided on an online e-commerce site, and the request can be made by the consumer selecting the icon.
- The method electronically receives a request for advertisement content concerning a specific brand or product from a consumer's electronic device.
- In response to the request, the method provides access to the requested advertisement content electronically.
- A machine-readable optical label can be provided at the point of purchase, allowing the consumer's mobile electronic device to read it and initiate the request.
- Alternatively, an icon associated with the brand or product can be provided on an online e-commerce site, and the consumer can select the icon to make the request.
Potential applications of this technology:
- Targeted advertising: The method allows advertisers to provide specific advertisement content to consumers who have expressed interest in a particular brand or product.
- Point-of-purchase marketing: By providing a machine-readable optical label at the point of purchase, the method can encourage consumers to request additional advertisement content, potentially leading to increased sales.
- Online advertising: The use of icons on e-commerce sites allows consumers to easily request advertisement content, enhancing their shopping experience and potentially increasing conversion rates.
Problems solved by this technology:
- Lack of consumer engagement: By providing a convenient way for consumers to request advertisement content, the method increases consumer engagement and interaction with brands and products.
- Inefficient advertising targeting: The method ensures that advertisement content is delivered to consumers who have shown interest in a particular brand or product, improving the effectiveness of advertising campaigns.
Benefits of this technology:
- Enhanced consumer experience: The method allows consumers to access advertisement content that is relevant to their interests, improving their overall shopping experience.
- Improved advertising effectiveness: By targeting consumers who have expressed interest in a specific brand or product, the method increases the likelihood of converting advertisement views into sales.
- Increased consumer engagement: The method encourages consumers to actively seek out advertisement content, leading to higher levels of engagement and interaction with brands and products.
Original Abstract Submitted
an advertising method is provided. the method includes electronically receiving a request from an electronic device of a consumer for advertisement content concerning a particular brand or product, and in response to the request, electronically providing access to the advertisement content concerning the brand or product. the method may include providing a machine-readable optical label in connection with the brand or product at a point of purchase such that the receiving step is accomplished in response to the machine-readable optical label being read by a mobile electronic device of the consumer. alternatively, an icon in connection with the brand or product at a point of purchase can be provided on an on-line e-commerce site, and the receiving step may be accomplished in response to the icon being selected by the consumer.
