18975385. Linear Interactive Television Data Insertion (Comcast Cable Communications, LLC)
Linear Interactive Television Data Insertion
Organization Name
Comcast Cable Communications, LLC
Inventor(s)
Danial E. Holden of Denver CO US
Linear Interactive Television Data Insertion
This abstract first appeared for US patent application 18975385 titled 'Linear Interactive Television Data Insertion
Original Abstract Submitted
A method and system is presented for utilizing an automation server and/or a traffic control manager in the content origination workflow to control a multiplexer, data carousel, and/or packager of an interactive television (iTV) system to synchronize the content (audio, video) with the interactive application data. Further, other aspects provide methods and systems for network ad insertion to generate iTV enhanced advertisements by placing a local ad splicer in the network to allow for splicing of both iTV enhanced advertisements and splicing of iTV applications into an MPEG-2 transport stream.