18969517. COMMUNICATION SYSTEM AND COMMUNICATION CONTROL METHOD (SONY GROUP CORPORATION)

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COMMUNICATION SYSTEM AND COMMUNICATION CONTROL METHOD

Organization Name

SONY GROUP CORPORATION

Inventor(s)

Hideyuki Ono of Kanagawa JP

COMMUNICATION SYSTEM AND COMMUNICATION CONTROL METHOD

This abstract first appeared for US patent application 18969517 titled 'COMMUNICATION SYSTEM AND COMMUNICATION CONTROL METHOD

Original Abstract Submitted

The present disclosure describes a communication system that includes communication circuitry and processing circuitry. The processing circuitry is configured to collect a piece of user information of a user via the communication circuitry, analyze the collected piece of user information to obtain a user preference of the user, and identify a piece of advertisement as targeting the user according to the user preference. The processing circuitry is further configured to generate a guidance message based on reason of promotion information stored in association with the piece of advertisement, transmit the guidance message to a client terminal of the user, and transmit the piece of advertisement to the client terminal. The guidance message and the piece of advertisement are to be output as vocalized speeches of a voice agent of the client terminal.