18746866. CONTROLLING INTERACTIVE FASHION BASED ON BODY GESTURES simplified abstract (Snap Inc.)

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CONTROLLING INTERACTIVE FASHION BASED ON BODY GESTURES

Organization Name

Snap Inc.

Inventor(s)

Itamar Berger of Hod Hasharon (IL)

Gal Dudovitch of Tel Aviv (IL)

Gal Sasson of Kibbutz Ayyelet Hashahar (IL)

Ma'ayan Mishin Shuvi of Tel Aviv (IL)

Matan Zohar of Rishon LeZion (IL)

CONTROLLING INTERACTIVE FASHION BASED ON BODY GESTURES - A simplified explanation of the abstract

This abstract first appeared for US patent application 18746866 titled 'CONTROLLING INTERACTIVE FASHION BASED ON BODY GESTURES

The patent application describes methods and systems for enhancing videos featuring fashion items through augmented reality elements based on gestures performed by individuals in the video.

  • Receiving a video with a person wearing a fashion item
  • Generating a segmentation of the fashion item worn by the person
  • Applying augmented reality elements to the fashion item based on the segmentation
  • Detecting gestures performed by the person in the video
  • Modifying the augmented reality elements based on the gestures

Potential Applications: - Fashion industry for virtual try-on experiences - Entertainment industry for interactive content creation - Marketing and advertising for engaging campaigns

Problems Solved: - Enhancing user engagement with fashion content - Providing a personalized and interactive viewing experience - Improving the effectiveness of marketing strategies

Benefits: - Increased user interaction and engagement - Enhanced visual representation of fashion items - Customized and interactive viewing experiences

Commercial Applications: Augmented Reality Fashion Enhancement Technology: Revolutionizing the way fashion items are showcased and experienced in videos, leading to increased customer engagement and brand visibility.

Questions about Augmented Reality Fashion Enhancement Technology: 1. How does this technology impact the fashion industry? 2. What are the potential implications for marketing and advertising strategies?

Frequently Updated Research: Stay updated on the latest advancements in augmented reality technology and its applications in the fashion industry to leverage the full potential of this innovative solution.


Original Abstract Submitted

Methods and systems are disclosed for performing operations comprising: receiving a video that includes a depiction of a person wearing a fashion item; generating a segmentation of the fashion item worn by the person depicted in the video; applying one or more augmented reality elements to the fashion item worn by the person based on the segmentation of the fashion item worn by the person; detecting a gesture performed by the person in the video; and modifying the one or more augmented reality elements that have been applied to the fashion item worn by the person based on the gesture performed by the person.