18678496. AUGMENTED REALITY TYPOGRAPHY PERSONALIZATION SYSTEM simplified abstract (Snap Inc.)

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AUGMENTED REALITY TYPOGRAPHY PERSONALIZATION SYSTEM

Organization Name

Snap Inc.

Inventor(s)

Piers George Cowburn of London (GB)

Qi Pan of London (GB)

Eitan Pilipski of Los Angeles CA (US)

AUGMENTED REALITY TYPOGRAPHY PERSONALIZATION SYSTEM - A simplified explanation of the abstract

This abstract first appeared for US patent application 18678496 titled 'AUGMENTED REALITY TYPOGRAPHY PERSONALIZATION SYSTEM

The augmented reality (AR) personalization system allows users to edit and personalize real-world typography presentations in real-time.

  • The system captures images of physical locations using a camera on a client device.
  • It displays the images in real-time and scans them to detect typography occurrences like signs, billboards, posters, and graffiti.

Potential Applications:

  • Marketing and advertising campaigns can be customized with personalized typography in real-world settings.
  • Educational tools can use AR to enhance learning experiences by interacting with typography in the environment.

Problems Solved:

  • Allows users to customize and personalize typography in real-world settings.
  • Enhances user engagement with physical locations through AR technology.

Benefits:

  • Provides a unique and interactive way to engage with typography in the real world.
  • Offers a personalized experience for users to create and edit typography presentations.

Commercial Applications:

  • "AR Personalization System for Real-World Typography Presentations" can be used in marketing, advertising, education, and interactive experiences industries.

Questions about AR Personalization System for Real-World Typography Presentations: 1. How does the AR personalization system detect and interact with typography in real-time? 2. What are the potential implications of personalized typography in marketing and advertising campaigns?


Original Abstract Submitted

Disclosed are augmented reality (AR) personalization systems to enable a user to edit and personalize presentations of real-world typography in real-time. The AR personalization system captures an image depicting a physical location via a camera coupled to a client device. For example, the client device may include a mobile device that includes a camera configured to record and display images (e.g., photos, videos) in real-time. The AR personalization system causes display of the image at the client device, and scans the image to detect occurrences of typography within the image (e.g., signs, billboards, posters, graffiti).