18610779. METHODS AND APPARATUS TO DETERMINE AN AUDIENCE COMPOSITION BASED ON THERMAL IMAGING AND FACIAL RECOGNITION simplified abstract (The Nielsen Company (US), LLC)
METHODS AND APPARATUS TO DETERMINE AN AUDIENCE COMPOSITION BASED ON THERMAL IMAGING AND FACIAL RECOGNITION
Organization Name
Inventor(s)
Stanley Wellington Woodruff of Palm Harbor FL (US)
John T. Livoti of Clearwater FL (US)
METHODS AND APPARATUS TO DETERMINE AN AUDIENCE COMPOSITION BASED ON THERMAL IMAGING AND FACIAL RECOGNITION - A simplified explanation of the abstract
This abstract first appeared for US patent application 18610779 titled 'METHODS AND APPARATUS TO DETERMINE AN AUDIENCE COMPOSITION BASED ON THERMAL IMAGING AND FACIAL RECOGNITION
The patent application describes an apparatus that uses thermal image data and audience image data to identify audience members without prompting them.
- The apparatus includes a thermal image detector to count heat blobs in a frame of thermal image data.
- An audience image detector identifies faces of audience members in a frame of audience image data.
- The people meter controller prevents the people meter from emitting a prompt for audience identification information after an audience member is identified.
Potential Applications: - Audience measurement in media environments - Targeted advertising based on audience demographics - Security and surveillance systems
Problems Solved: - Improves audience identification accuracy - Reduces the need for manual audience identification processes - Enhances data collection in media environments
Benefits: - Efficient audience measurement - Enhanced audience targeting capabilities - Improved security and surveillance systems
Commercial Applications: Title: Enhanced Audience Identification Apparatus for Media Environments This technology can be used in television broadcasting, advertising agencies, security companies, and market research firms to improve audience identification and targeting.
Questions about Enhanced Audience Identification Apparatus for Media Environments: 1. How does this technology improve audience measurement accuracy? This technology uses thermal and audience image data to automatically identify audience members without requiring manual prompts, leading to more accurate audience measurement. 2. What are the potential applications of this technology beyond media environments? This technology can also be used in security systems, retail analytics, and public safety applications to enhance identification and tracking capabilities.
Original Abstract Submitted
Methods, apparatus, systems and articles of manufacture are disclosed. An example apparatus includes a thermal image detector to determine a heat blob count based on a frame of thermal image data captured in the media environment, an audience image detector to identify a face of an audience member based on a frame of audience image data captured in the media environment, the frame of audience image data corresponding to a field of view associated with at least one heat blob included in the heat blob count, and a people meter controller to cause a people meter, which is to emit a prompt for audience identification information, not to emit the prompt for at least a first time period after the audience member is identified.
