18610474. ADVERTISING CANNIBALIZATION MANAGEMENT simplified abstract (PayPal, Inc.)
Contents
ADVERTISING CANNIBALIZATION MANAGEMENT
Organization Name
Inventor(s)
Chitta Ranjan of Atlanta GA (US)
Huma Zaidi of San Francisco CA (US)
Neha Singh of Foster City CA (US)
ADVERTISING CANNIBALIZATION MANAGEMENT - A simplified explanation of the abstract
This abstract first appeared for US patent application 18610474 titled 'ADVERTISING CANNIBALIZATION MANAGEMENT
The patent application describes systems, methods, and computer-readable media for managing advertising cannibalization.
- The technology involves monitoring navigation metrics on a website with multiple internal pages and interface elements associated with navigation links.
- Presentation values for interface elements are determined based on the navigation data.
- A particular interface element is selected and presented in real-time on a user interface of a client device.
Potential Applications: - Online advertising management - Website optimization - User experience enhancement
Problems Solved: - Preventing advertising cannibalization - Improving user engagement - Maximizing advertising effectiveness
Benefits: - Enhanced advertising performance - Better user navigation experience - Increased revenue potential
Commercial Applications: - Digital marketing agencies - E-commerce platforms - Online publishers
Prior Art: Research in the field of online advertising optimization and user interface design can provide insights into similar technologies.
Frequently Updated Research: Stay informed about advancements in online advertising technology and user experience optimization to enhance the effectiveness of the described system.
Questions about Advertising Cannibalization Management: 1. How does the technology prevent advertising cannibalization? 2. What are the potential benefits for advertisers using this system?
Original Abstract Submitted
Systems, methods and computer-readable media for advertising cannibalization management are provided. An example embodiment includes a processor configured to perform operations including monitoring one or more navigation metrics associated with navigating a website that includes multiple internal pages, wherein one or more of the internal pages include a plurality of interface elements associated with a plurality of navigation links. The operations further include determining, based on the navigation data, presentation values for at least a portion of the interface elements. In addition, the operations include, based on the presentation values, selecting a particular interface element of the at least a portion of the interface elements and causing a real time presentation of the particular interface element on a user interface of a client device.
