18602905. MULTIMODAL CONTENT RECOGNITION AND CONTEXTUAL ADVERTISING AND CONTENT DELIVERY simplified abstract (eBay Inc.)
Contents
MULTIMODAL CONTENT RECOGNITION AND CONTEXTUAL ADVERTISING AND CONTENT DELIVERY
Organization Name
Inventor(s)
Neelakantan Sundaresan of Mountain View CA (US)
MULTIMODAL CONTENT RECOGNITION AND CONTEXTUAL ADVERTISING AND CONTENT DELIVERY - A simplified explanation of the abstract
This abstract first appeared for US patent application 18602905 titled 'MULTIMODAL CONTENT RECOGNITION AND CONTEXTUAL ADVERTISING AND CONTENT DELIVERY
The present disclosure involves providing supplemental content to client devices requesting multimedia content. This supplemental content is determined based on the availability of device channels and the significance of portions of the requested multimedia content.
- Supplemental content is selected based on the availability of device channels and the prominence of audio, video, or textual content.
- The supplemental content can be displayed before, during, or after the requested multimedia content on client devices.
Potential Applications: - Enhancing user experience by providing additional relevant content. - Personalizing content delivery based on device capabilities and user preferences.
Problems Solved: - Addressing the need for tailored supplemental content delivery. - Improving engagement and interaction with multimedia content.
Benefits: - Increased user satisfaction with multimedia content. - Enhanced user engagement and interaction with the content.
Commercial Applications: Title: Personalized Multimedia Content Delivery System This technology can be utilized in streaming services, online education platforms, and digital advertising to enhance user experience and engagement.
Questions about Personalized Multimedia Content Delivery System: 1. How does the system determine the most significant portions of the multimedia content for supplemental content delivery?
The system analyzes the audio, video, and textual content to identify the most prominent segments for supplemental content.
2. Can users customize the type of supplemental content they receive on their devices?
Users may have the option to personalize their preferences for supplemental content delivery.
Original Abstract Submitted
The present disclosure is directed to providing supplemental content to one or more client devices requesting multimedia content. The supplemental content may be determined or selected based on the availability of one or more device channels, such as a display, speakers, or other component of the one or more client devices capable of providing an output. Furthermore, the supplemental content may be determined or selected based on the portions of the requested multimedia content that are the most prominent or significant, such as any audio content, any video content, and/or any textual content. The supplemental content may be provided to the one or more client devices such that it is displayed before, during, or after the display of the requested multimedia content.
