18602812. MESSAGING SYSTEM WITH TREND ANALYSIS OF CONTENT simplified abstract (Snap Inc.)
Contents
MESSAGING SYSTEM WITH TREND ANALYSIS OF CONTENT
Organization Name
Inventor(s)
Leonardo Ribas Machado Das Neves of Marina del Rey CA (US)
VÍtor Silva Sousa of Los Angeles CA (US)
Shubham Vij of Los Angeles CA (US)
MESSAGING SYSTEM WITH TREND ANALYSIS OF CONTENT - A simplified explanation of the abstract
This abstract first appeared for US patent application 18602812 titled 'MESSAGING SYSTEM WITH TREND ANALYSIS OF CONTENT
The messaging system described in the patent application performs trend analysis on user-generated content, specifically focusing on modifications made to the content items.
- The system extracts modifications, such as text captions or media overlays, from content items received from client devices.
- It identifies words from the content items and modifications, calculates their frequency, and determines if they represent a trend based on aggregate frequency.
- If a word is deemed a trend, the system generates trend content associated with that word, which can be text, an image, or an augmentation content.
Potential Applications: - Social media platforms could use this technology to identify popular trends among users and tailor content accordingly. - Marketing companies could leverage trend analysis to create targeted advertising campaigns based on user-generated content trends.
Problems Solved: - Helps identify popular topics and trends among users. - Enables personalized content creation based on trending keywords.
Benefits: - Enhances user engagement by providing relevant and trending content. - Streamlines content creation processes by automating trend analysis.
Commercial Applications: Title: Trend Analysis Messaging System for Social Media Platforms This technology could be utilized by social media platforms to enhance user experience and increase user engagement through personalized and trending content.
Questions about Trend Analysis Messaging System: 1. How does the messaging system determine if a word is a trend based on frequency analysis? The system calculates the frequency of words in content items and modifications and compares it to an aggregate frequency to determine if a word represents a trend.
2. What are the potential implications of using trend analysis in marketing campaigns? By leveraging trend analysis, marketing companies can create more targeted and effective advertising campaigns based on popular user-generated content trends.
Original Abstract Submitted
A messaging system performs trend analysis on content produced by users of the messaging system. The messaging system is configured to extract modifications from content items received from client devices associated with users where the content items are modified using the modifications that comprises a text caption or a media overlay. The messaging system is further configured to determine one or more words from the content items and the extracted modifications and determine a frequency of the one or more words in the content items and the extracted modifications. The messaging system is further configured to determine whether the one or more words is a trend based on the frequency and an aggregate frequency. The messaging system is further configured to in response to the one or more words being determined as the trend, generating trend content associated with the one or more words, the trend content being a text, an image, or an augmentation content.
