18600477. INFORMATION FLOW ADVERTISEMENT-BASED INTERACTION METHOD AND APPARATUS, DEVICE, AND MEDIUM simplified abstract (Tencent Technology (Shenzhen) Company Limited)
Contents
INFORMATION FLOW ADVERTISEMENT-BASED INTERACTION METHOD AND APPARATUS, DEVICE, AND MEDIUM
Organization Name
Tencent Technology (Shenzhen) Company Limited
Inventor(s)
INFORMATION FLOW ADVERTISEMENT-BASED INTERACTION METHOD AND APPARATUS, DEVICE, AND MEDIUM - A simplified explanation of the abstract
This abstract first appeared for US patent application 18600477 titled 'INFORMATION FLOW ADVERTISEMENT-BASED INTERACTION METHOD AND APPARATUS, DEVICE, AND MEDIUM
Simplified Explanation: This patent application describes a method for increasing the click-through rate of information flow advertisements by incorporating real-scene interaction interfaces with recommended objects.
Key Features and Innovation:
- Displaying social content from content publishing accounts on an information flow interface.
- Introducing information flow advertisements with display objects.
- Providing real-scene interaction interfaces with associated display objects.
- Displaying scene pictures of recommended objects in different observation manners on the real-scene interaction interface.
Potential Applications: This technology can be applied in social media platforms, online advertising, e-commerce websites, and digital marketing campaigns.
Problems Solved: This technology addresses the challenge of improving user engagement with advertisements and increasing the effectiveness of information flow advertising strategies.
Benefits: The benefits of this technology include higher click-through rates for advertisements, enhanced user interaction with content, and improved targeting of recommended objects to users.
Commercial Applications: The commercial applications of this technology include digital advertising agencies, social media platforms, e-commerce websites, and online marketing firms looking to optimize their advertising strategies for better user engagement and conversion rates.
Questions about Information Flow Advertisement-Based Interaction Method: 1. How does this technology improve user engagement with advertisements? 2. What are the potential implications of incorporating real-scene interaction interfaces in digital marketing campaigns?
Frequently Updated Research: Stay updated on advancements in human-computer interaction, digital advertising trends, and user behavior analysis to enhance the effectiveness of information flow advertisements.
Original Abstract Submitted
This application discloses an information flow advertisement-based interaction method and apparatus, a device, and a medium, and belongs to the field of human-computer interaction. The method includes: displaying an information flow interface of a first user account, the information flow interface including social content transmitted by at least one content publishing account (); displaying, on the information flow interface, an information flow advertisement including a first display object (); displaying, in response to receiving a first interaction operation, a real-scene interaction interface of a second display object associated with the first display object (); and displaying, in response to receiving a second interaction operation, scene pictures of the second display object corresponding to different observation manners on the real-scene interaction interface, the scene pictures including recommended objects (). According to the above solution, a click-through rate of the information flow advertisement is increased.
