18598652. MIDROLL BREAKS FEEDBACK SYSTEM simplified abstract (Google LLC)

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MIDROLL BREAKS FEEDBACK SYSTEM

Organization Name

Google LLC

Inventor(s)

Yun Shi of Sunnyvale CA (US)

Jianfeng Yang of Mountain View CA (US)

Ramesh Sarukkai of Los Gatos CA (US)

Zindziswa Lara Mccormick of Mountain View CA (US)

MIDROLL BREAKS FEEDBACK SYSTEM - A simplified explanation of the abstract

This abstract first appeared for US patent application 18598652 titled 'MIDROLL BREAKS FEEDBACK SYSTEM

Simplified Explanation: This patent application describes a method for optimizing the placement of breaks in a media item by identifying breaks and adjusting their placement based on the performance of the media item.

  • Breaks in a media item are identified based on specific break points during playback.
  • The placement of breaks is dynamically adjusted within the media item.
  • The adjustments are made based on the performance of the media item.

Potential Applications: This technology could be applied in various media industries such as streaming services, radio broadcasting, and podcast production to enhance the user experience by strategically placing breaks.

Problems Solved: This technology addresses the challenge of optimizing the placement of breaks in media items to improve viewer engagement and overall performance.

Benefits: The benefits of this technology include increased viewer retention, improved user experience, and enhanced performance metrics for media items.

Commercial Applications: Optimizing break placement in media items can lead to increased ad revenue for streaming services, higher listener engagement for radio broadcasts, and better audience retention for podcasts.

Questions about Break Placement Optimization: 1. How does the method dynamically adjust the placement of breaks within the media item? 2. What are the key factors considered in determining the optimal placement of breaks in the media item?


Original Abstract Submitted

A computer-implemented method for optimizing the placement of previously selected breaks in a media item is provided herein. Embodiments of the method include steps of identifying a break in a media item, the break being associated with a first break point at a first time during playback of the media item. The method may also include steps of dynamically adjusting the placement of the breaks within the media item based on the performance of the media item.