18567614. STORE OPERATION SUPPORT DEVICE, AND STORE OPERATION SUPPORT METHOD simplified abstract (Panasonic Intellectual Property Management Co., Ltd.)
Contents
STORE OPERATION SUPPORT DEVICE, AND STORE OPERATION SUPPORT METHOD
Organization Name
Panasonic Intellectual Property Management Co., Ltd.
Inventor(s)
Tatsuya Ishibashi of Kanagawa (JP)
STORE OPERATION SUPPORT DEVICE, AND STORE OPERATION SUPPORT METHOD - A simplified explanation of the abstract
This abstract first appeared for US patent application 18567614 titled 'STORE OPERATION SUPPORT DEVICE, AND STORE OPERATION SUPPORT METHOD
Simplified Explanation: The analysis server in this patent application uses camera images to evaluate the behavior of people in front of store exhibition areas, providing a detailed analysis of their interaction with merchandise.
- The analysis server detects and identifies persons from camera images.
- It analyzes the behaviors of these persons in front of exhibition areas.
- Behavior information of each person is associated with specific merchandise items.
- Merchandise evaluation information, including time needed for evaluation, is generated based on accumulated behavior information.
- The analysis server visualizes the merchandise evaluation state for each item based on the accumulated information.
Key Features and Innovation: - Utilizes camera images to analyze the behavior of individuals in front of store exhibition areas. - Associates behavior information with specific merchandise items for evaluation. - Generates merchandise evaluation information based on accumulated behavior data. - Visualizes the merchandise evaluation state for each item based on the analysis.
Potential Applications: - Retail stores can use this technology to understand customer interactions with merchandise. - Marketing teams can gain insights into customer preferences and behaviors. - Improve store layout and product placement based on analysis results.
Problems Solved: - Provides a detailed analysis of customer behavior in front of store exhibition areas. - Helps in understanding customer engagement with specific merchandise items. - Enables data-driven decisions for improving customer experience and sales.
Benefits: - Enhanced understanding of customer behavior and preferences. - Improved merchandising strategies based on data-driven insights. - Increased customer engagement and satisfaction.
Commercial Applications: Title: Enhanced Customer Behavior Analysis for Retail Stores This technology can be used by retail stores to optimize product placement, improve customer engagement, and enhance overall shopping experiences. Marketing teams can leverage the detailed analysis to tailor promotional strategies and boost sales.
Prior Art: While there may be similar technologies using camera images for customer analysis, this patent application specifically focuses on evaluating merchandise interactions in retail store settings.
Frequently Updated Research: Stay updated on the latest advancements in customer behavior analysis technologies and retail analytics to enhance the effectiveness of this innovation.
Questions about Enhanced Customer Behavior Analysis for Retail Stores: 1. How does this technology improve customer engagement in retail stores? 2. What are the potential implications of this analysis on marketing strategies in retail environments?
Original Abstract Submitted
An analysis server performs, based on camera images of persons staying in front of exhibition areas in a store, an analysis regarding a merchandise evaluation state of the persons and presents a result of the analysis to a user. Specifically, the analysis server detects persons from the camera images and identifies persons to be analyzed, detects behaviors of the persons from the camera images, acquires behavior information of each person to be analyzed, in association with merchandise items, and accumulates the behavior information of each person in a storage, generates, based on the behavior information accumulated in the storage, merchandise evaluation information including at least a time needed for evaluation of each merchandise item, and accumulates the merchandise evaluation information for each person in the storage, and acquires, based on the merchandise evaluation information accumulated in the storage, an analysis result in which the merchandise evaluation state corresponding to each merchandise item is visualized.
