18541101. METHODS AND APPARATUS FOR METERING PORTABLE MEDIA PLAYERS simplified abstract (The Nielsen Company (US), LLC)

METHODS AND APPARATUS FOR METERING PORTABLE MEDIA PLAYERS

Organization Name

The Nielsen Company (US), LLC

Inventor(s)

Perry Joseph Fisch of Palm Harbor FL (US)

Seth Alan Pelletier of New Port Richey FL (US)

METHODS AND APPARATUS FOR METERING PORTABLE MEDIA PLAYERS - A simplified explanation of the abstract

This abstract first appeared for US patent application 18541101 titled 'METHODS AND APPARATUS FOR METERING PORTABLE MEDIA PLAYERS

The patent application discloses methods, apparatus, and articles of manufacture for media metering.

• The example apparatus includes at least one memory, instructions, and at least one processor in a media presentation device.
• The processor executes instructions to generate video display rasterizing information, present it via an output device, and generate metering information when monitoring is enabled.

Potential Applications:

• This technology can be used in media presentation devices to track and measure the consumption of media content accurately.
• It can be applied in advertising to monitor the effectiveness of video ads displayed on various platforms.

Problems Solved:

• Provides a solution for accurately measuring media consumption in real-time.
• Enables tracking of viewer engagement with media content for better analytics.

Benefits:

• Accurate measurement of media consumption.
• Enhanced analytics for advertisers to optimize their campaigns.

Commercial Applications:

• This technology can be utilized by media companies, advertisers, and content creators to improve their strategies based on accurate data.

Questions about Media Metering: 1. How does media metering benefit advertisers in optimizing their campaigns? 2. What are the key features of the apparatus used for media metering?

Frequently Updated Research: There may be ongoing research in the field of media metering to enhance accuracy and efficiency in tracking media consumption.

Original Abstract Submitted

Example methods, apparatus, and articles of manufacture for media metering are disclosed. An example apparatus disclosed herein includes at least one memory, instructions in the apparatus, and at least one processor installed in a media presentation device to execute the instructions to at least: cause a video decoder to generate video display rasterizing information, present the video display rasterizing information via an output device of the media presentation device, and in response to monitoring being enabled, generate metering information corresponding to media presented in association with the video display rasterizing information presented via the output device.