18508917. METHODS, APPARATUS AND ARTICLES OF MANUFACTURE TO ESTIMATE LOCAL MARKET AUDIENCES OF MEDIA CONTENT simplified abstract (The Nielsen Company (US), LLC)
Contents
METHODS, APPARATUS AND ARTICLES OF MANUFACTURE TO ESTIMATE LOCAL MARKET AUDIENCES OF MEDIA CONTENT
Organization Name
Inventor(s)
Peter Campbell Doe of Ridgewood NJ (US)
METHODS, APPARATUS AND ARTICLES OF MANUFACTURE TO ESTIMATE LOCAL MARKET AUDIENCES OF MEDIA CONTENT - A simplified explanation of the abstract
This abstract first appeared for US patent application 18508917 titled 'METHODS, APPARATUS AND ARTICLES OF MANUFACTURE TO ESTIMATE LOCAL MARKET AUDIENCES OF MEDIA CONTENT
The patent application describes an audience measurement apparatus that combines audience metrics from different geographic areas to estimate exposure to media.
- The apparatus determines a first audience metric based on set-top box return path tuning data from a first geographic area.
- It then calculates a second audience metric from a portion of audience measurement data from a second geographic area, where the monitored sites have set-top box characteristics similar to those in the first area.
- Ratios of the first audience metrics to the corresponding second audience metrics are determined for demographic stratifications.
- These ratios are combined with third audience metrics from the audience measurement data to calculate an audience exposure metric for the first geographic area.
Potential Applications: - Media planning and buying - Advertising effectiveness measurement - Content optimization for targeted audiences
Problems Solved: - Accurately estimating exposure to media across different geographic areas - Improving audience measurement accuracy for media planning
Benefits: - Enhanced audience targeting - Improved ROI on advertising campaigns - Better understanding of audience behavior
Commercial Applications: Title: "Cross-Geographic Audience Measurement Apparatus for Media Planning" This technology can be used by media agencies, advertisers, and broadcasters to optimize their marketing strategies and improve audience engagement.
Questions about the technology: 1. How does this technology improve the accuracy of audience measurement in media planning? 2. What are the key factors that influence the estimation of exposure to media in different geographic areas?
Original Abstract Submitted
Disclosed example audience measurement apparatus determine a first audience metric based on set-top box return path tuning data obtained from set-top boxes located in a first geographic area; determine a second audience metric from a portion of audience measurement data corresponding to a second geographic area, the portion of the audience measurement data associated with monitored sites in the second geographic area having second set-top box characteristics that correspond with first set-top box characteristics of the set-top boxes located in the first geographic area; determine ratios of (i) respective first audience metrics determined for respective demographic stratifications to (ii) corresponding second audience metrics determined for the respective demographic stratifications; and combine the ratios after multiplication with third audience metrics determined, for the respective demographic stratifications, from the audience measurement data to determine an audience exposure metric that estimates exposure to media in the first geographic area.
