18492366. METHODS AND APPARATUS TO ESTIMATE DEDUPLICATED TOTAL AUDIENCES IN CROSS-PLATFORM MEDIA CAMPAIGNS simplified abstract (The Nielsen Company (US), LLC)

METHODS AND APPARATUS TO ESTIMATE DEDUPLICATED TOTAL AUDIENCES IN CROSS-PLATFORM MEDIA CAMPAIGNS

Organization Name

The Nielsen Company (US), LLC

Inventor(s)

Kumar Nagaraja Rao of Fremont CA (US)

William Rene Waldron of Ellicott City MD (US)

Neung Soo Ha of Bethesda MD (US)

Billie Jo Kline of Inverness FL (US)

Michael Morgan of Bartlett IL (US)

METHODS AND APPARATUS TO ESTIMATE DEDUPLICATED TOTAL AUDIENCES IN CROSS-PLATFORM MEDIA CAMPAIGNS - A simplified explanation of the abstract

This abstract first appeared for US patent application 18492366 titled 'METHODS AND APPARATUS TO ESTIMATE DEDUPLICATED TOTAL AUDIENCES IN CROSS-PLATFORM MEDIA CAMPAIGNS

Abstract: Disclosed examples determine a duplicated audience size representative of panelists exposed to television media and digital media; determine a panel duplication reach based on the duplicated audience size and a panelist population; determine a did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population; obtain an overlap multiplier as a ratio of (1) a product of the panel duplication reach and the did-not-view reach and (2) a product of a television panel reach and a digital panel reach; determine a duplication factor for a media item based on a television audience reach, a digital audience reach, and the overlap multiplier; and determine a total audience for the media item based on the television audience reach, the digital audience reach, and the duplication factor.

• Simplified Explanation:

This patent application discusses methods for determining audience reach and duplication in both television and digital media.

• Key Features and Innovation:

- Calculation of duplicated audience size - Determination of panel duplication reach - Calculation of did-not-view reach - Calculation of overlap multiplier - Determination of duplication factor - Calculation of total audience for media items

• Potential Applications:

- Media planning and buying - Advertising effectiveness analysis - Audience measurement in television and digital media

• Problems Solved:

- Lack of accurate audience reach measurement - Difficulty in determining duplication in media audiences

• Benefits:

- Improved accuracy in audience measurement - Better understanding of audience duplication - Enhanced media planning and buying decisions

• Commercial Applications:

The technology can be used by media agencies, advertisers, and broadcasters to optimize their media strategies and improve the effectiveness of their campaigns.

• Questions about audience reach measurement:

1. How does this technology improve the accuracy of audience measurement in television and digital media? - This technology utilizes advanced algorithms to calculate audience reach and duplication, providing more precise data for media planning and buying decisions.

2. What are the potential implications of inaccurate audience measurement in media advertising? - Inaccurate audience measurement can lead to wasted advertising budgets and ineffective campaigns, highlighting the importance of precise audience reach calculations.

Original Abstract Submitted

Disclosed examples determine a duplicated audience size representative of panelists exposed to television media and digital media; determine a panel duplication reach based on the duplicated audience size and a panelist population; determine a did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population; obtain an overlap multiplier as a ratio of (1) a product of the panel duplication reach and the did-not-view reach and (2) a product of a television panel reach and a digital panel reach; determine a duplication factor for a media item based on a television audience reach, a digital audience reach, and the overlap multiplier; and determine a total audience for the media item based on the television audience reach, the digital audience reach, and the duplication factor.