18433050. Cross-Platform Resource Optimization simplified abstract (Oracle International Corporation)

Cross-Platform Resource Optimization

Organization Name

Oracle International Corporation

Inventor(s)

Jason Canney of Highlands Ranch CO (US)

Richard Martin Berger of Boulder CO (US)

Megan Margraff of Trumbull CT (US)

Frank Appiah of Greenwood Village CO (US)

Hilary Joy Traut of Boulder CO (US)

Andrew John Grabowski of Northglenn CO (US)

Cross-Platform Resource Optimization - A simplified explanation of the abstract

This abstract first appeared for US patent application 18433050 titled 'Cross-Platform Resource Optimization

Simplified Explanation

Techniques for determining recommended allocations of resources among different platforms that sell a common type of inventory. Determining the allocations can include obtaining parameters of a campaign from a client. Determining the allocations can include combining current campaign parameters and scoring with historical campaign performance data to create recommendations for dividing resources among different media platforms.

• Parameters of a campaign are obtained from the client.
• Current campaign parameters and scoring are combined with historical campaign performance data.
• Recommendations are created for dividing resources among different media platforms.

Potential Applications

This technology could be applied in digital marketing agencies to optimize resource allocation across various media platforms.

Problems Solved

This technology solves the problem of inefficient resource allocation among different platforms selling the same type of inventory.

Benefits

The benefits of this technology include improved campaign performance, increased ROI, and better utilization of resources.

Potential Commercial Applications

Optimizing resource allocation in digital marketing campaigns for improved results.

Possible Prior Art

One possible prior art could be the use of algorithms to optimize resource allocation in advertising campaigns.

Unanswered Questions

1. How does this technology handle real-time adjustments to resource allocations? 2. What kind of performance metrics are used to evaluate the effectiveness of the recommended resource allocations?

Original Abstract Submitted

Techniques for determining recommended allocations of resources among different platforms that sell a common type of inventory. Determining the allocations can include obtaining parameters of a campaign from a client. Determining the allocations can include combining current campaign parameters and scoring with historical campaign performance data to create recommendations for dividing resources among different media platforms.