18426094. SYSTEMS, METHODS, AND DEVICES FOR DETERMINING VIEWERSHIP DATA simplified abstract (Comcast Cable Communications, LLC)
Contents
SYSTEMS, METHODS, AND DEVICES FOR DETERMINING VIEWERSHIP DATA
Organization Name
Comcast Cable Communications, LLC
Inventor(s)
Christopher Paul Whitely of Summit NJ (US)
Zhao Xing of Livingston NJ (US)
SYSTEMS, METHODS, AND DEVICES FOR DETERMINING VIEWERSHIP DATA - A simplified explanation of the abstract
This abstract first appeared for US patent application 18426094 titled 'SYSTEMS, METHODS, AND DEVICES FOR DETERMINING VIEWERSHIP DATA
The abstract of this patent application describes a method for determining viewership data associated with different video devices in a household. By analyzing the characteristics of the viewing data and comparing the video programming associated with each device, the method can identify duplicative viewing patterns.
- The method receives viewing data from a household.
- It separates the data into portions related to different video devices.
- Characteristics of the viewing data are analyzed.
- A comparison of the video programming associated with each device is made.
- Duplicative viewing patterns are identified based on the analysis.
Potential Applications: - Television audience measurement - Content recommendation systems - Targeted advertising strategies
Problems Solved: - Identifying redundant viewership data - Improving accuracy in audience measurement - Enhancing personalized content recommendations
Benefits: - More accurate viewership data - Improved targeting for advertising - Enhanced user experience with tailored content recommendations
Commercial Applications: Title: Enhanced Audience Measurement System This technology can be utilized by television networks, streaming platforms, and advertising agencies to optimize content delivery and advertising strategies based on accurate viewership data.
Questions about the technology: 1. How does this method improve upon traditional audience measurement techniques? 2. What are the potential privacy concerns associated with analyzing viewership data in this manner?
Frequently Updated Research: Stay updated on advancements in audience measurement technologies and data analytics in the media industry to enhance the effectiveness of this method.
Original Abstract Submitted
Systems, methods, and devices relating to determining viewership data are described herein. In a method, viewing data associated with a household is received. A first portion of the viewing data is indicative of video programming associated with a first video device and a second portion of the viewing data is indicative of video programming associated with a second video device. One or more characteristics associated with the first and second portions of the viewing data are determined. Based on the one or more characteristics and a comparison of the respective video programming associated with the first and second video devices, it is determined that the first portion of the viewing data is duplicative, at least in part, with the second portion of the viewing data.
