18297993. DYNAMIC MODIFICATION OF SUPPLEMENTAL CONTENT AUDIENCE simplified abstract (Comcast Cable Communications, LLC)

DYNAMIC MODIFICATION OF SUPPLEMENTAL CONTENT AUDIENCE

Organization Name

Comcast Cable Communications, LLC

Inventor(s)

Robert Bress of New Providence NJ (US)

DYNAMIC MODIFICATION OF SUPPLEMENTAL CONTENT AUDIENCE - A simplified explanation of the abstract

This abstract first appeared for US patent application 18297993 titled 'DYNAMIC MODIFICATION OF SUPPLEMENTAL CONTENT AUDIENCE

The patent application describes methods and systems for dynamically modifying an audience based on their interaction with content items.

• Audience segments are identified based on their response to supplemental content during the output of a first content item.
• A modified audience is determined by analyzing characteristics of the segments that engaged with the supplemental content.
• Supplemental content is then delivered during the output of a second content item tailored to the modified audience.
• The selection of the second content item is based on the characteristics associated with the modified audience.

Potential Applications: - Targeted advertising campaigns - Personalized content delivery - Audience engagement strategies

Problems Solved: - Inefficient audience targeting - Lack of personalized content delivery - Low audience engagement rates

Benefits: - Improved audience engagement - Higher conversion rates - Enhanced user experience

Commercial Applications: Dynamic audience modification technology can be utilized in digital marketing campaigns to optimize audience targeting and increase engagement, leading to higher conversion rates and improved ROI.

Questions about Dynamic Audience Modification: 1. How does dynamic audience modification differ from traditional audience targeting methods? Dynamic audience modification utilizes real-time data to adjust content delivery, whereas traditional methods rely on static audience profiles for targeting.

2. What are the key factors considered when determining a modified audience? Characteristics such as engagement with supplemental content, demographics, and behavior patterns are analyzed to determine a modified audience.

Original Abstract Submitted

Methods and systems for dynamic modification of an audience are disclosed. A portion of an audience to which a supplemental content item was output during output of a first content item may be determined. A modified audience may be determined based on at least one characteristic associated with the portion of the audience to which the supplemental content item was output during output of the first content item. Output of the supplemental content item may be caused during output of a second content item. The second content item may be determined based on at least one characteristic associated with the modified audience.