18274411. INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM simplified abstract (NEC Corporation)

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INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM

Organization Name

NEC Corporation

Inventor(s)

Yasufumi Hirakawa of Tokyo (JP)

Nobuaki Kawase of Tokyo (JP)

Takashi Yasuda of Tokyo (JP)

INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM - A simplified explanation of the abstract

This abstract first appeared for US patent application 18274411 titled 'INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM

Simplified Explanation

The abstract describes an information processing apparatus that acquires the position information of a customer and receives an order for product purchase when the position information meets a certain criterion.

  • Position information acquisition unit acquires customer's position information.
  • Order reception unit receives product purchase order from customer at a virtual store based on the position information meeting a criterion.

Potential Applications

This technology could be applied in:

  • Location-based marketing
  • Targeted advertising based on customer's location

Problems Solved

This technology helps in:

  • Improving customer engagement
  • Enhancing personalized shopping experience

Benefits

The benefits of this technology include:

  • Increased sales through targeted marketing
  • Improved customer satisfaction through personalized offers

Potential Commercial Applications

The potential commercial applications of this technology could be in:

  • Retail industry for targeted promotions
  • E-commerce platforms for personalized recommendations

Possible Prior Art

One possible prior art could be the use of GPS technology in mobile apps for location-based services.

Unanswered Questions

How does the apparatus ensure customer privacy while acquiring position information?

The apparatus should have measures in place to protect customer data and ensure privacy.

What criteria are used to determine when to receive an order based on position information?

The specific criteria for receiving an order based on position information need to be defined clearly for effective implementation.


Original Abstract Submitted

An information processing apparatus () includes a position information acquisition unit () that acquires position information of a customer, and an order reception unit () that receives an order for product purchase by the customer at a virtual store, when the position information satisfies a criterion.