18225242. PREFERENTIAL THIRD-PARTY CONTENT MANAGEMENT simplified abstract (Google LLC)

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PREFERENTIAL THIRD-PARTY CONTENT MANAGEMENT

Organization Name

Google LLC

Inventor(s)

Prabhat Sharma of Mountain View CA (US)

PREFERENTIAL THIRD-PARTY CONTENT MANAGEMENT - A simplified explanation of the abstract

This abstract first appeared for US patent application 18225242 titled 'PREFERENTIAL THIRD-PARTY CONTENT MANAGEMENT

The abstract of the patent application describes a method for managing the display of preferential third-party content based on signals received from a user device.

  • The method involves receiving preferential signals from a user device, including a preferential content description, expiration time, time of day window, and preferential user device.
  • A query is then received from the preferential user device, identifying preferential third-party content and query third-party content based on the content descriptions.
  • The preferential user device is then instructed to display both the preferential and query third-party content during the specified time window.

Potential Applications: - This technology could be applied in personalized advertising to display targeted content to users. - It could also be used in content recommendation systems to provide users with relevant information based on their preferences.

Problems Solved: - This technology addresses the challenge of managing and displaying preferential content effectively to users. - It helps improve user experience by showing content that aligns with their preferences and interests.

Benefits: - Enhanced user engagement with displayed content. - Improved targeting and relevance of third-party content. - Efficient management of preferential signals and content display.

Commercial Applications: Title: Personalized Content Display Technology for Enhanced User Engagement This technology can be utilized in digital marketing campaigns to increase user interaction and conversion rates. It can also be integrated into content recommendation platforms to enhance user satisfaction and retention.

Questions about Personalized Content Display Technology: 1. How does this technology impact user engagement with third-party content?

  - This technology enhances user engagement by displaying content that aligns with their preferences, increasing the likelihood of interaction.

2. What are the key factors that determine the effectiveness of displaying preferential content to users?

  - The effectiveness of displaying preferential content depends on the accuracy of the content descriptions, timing of display, and relevance to user preferences.


Original Abstract Submitted

To manage display of preferential third-party content a method includes receiving, from a first user device, one or more preferential signals obtained by the first user device via a content preference interface, wherein the preferential signals include indications of: (i) a preferential content description, (ii) an expiration time, (iii) a time of day window, and (iv) a preferential user device; receiving, by from the preferential user device, prior to the expiration time and during the time of day window, a query including a query content description identifying, (i) the preferential third-party content based on the preferential content description, and (ii) query third-party content based on the query content description; and causing the preferential user device to display, prior to the expiration time and during the time of day window, both the preferential third-party content and the query third-party content.