18183731. PROMOTED CONTENT SELECTION AND DELIVERY IN A TELEVISION PLATFORM simplified abstract (Google LLC)

PROMOTED CONTENT SELECTION AND DELIVERY IN A TELEVISION PLATFORM

Organization Name

Google LLC

Inventor(s)

Rashmi Murthy of Saratoga CA (US)

Matthew Ross of San Francisco CA (US)

Jimmy Justin Glenn Chua Lo of Dublin CA (US)

Sri Chaitanya Kamisetty of Sunnyvale CA (US)

Kaichi Zhou of Torrance CA (US)

Donato Borrello of Jersey City NJ (US)

Neil Mitan Gandhi of Dublin CA (US)

Igor Fradlis of Woodmere NY (US)

PROMOTED CONTENT SELECTION AND DELIVERY IN A TELEVISION PLATFORM - A simplified explanation of the abstract

This abstract first appeared for US patent application 18183731 titled 'PROMOTED CONTENT SELECTION AND DELIVERY IN A TELEVISION PLATFORM

The abstract describes a method for generating a token to retrieve personalized promoted content for a user account on a media platform while streaming a media content item on a television device.

• Method involves executing a streaming application on a television device to stream media content.
• Upon request, obtaining a user identifier and signals for selecting promoted content.
• Generating a token with the user identifier and signals, encrypting it for security.
• The encrypted token is used in a fetch request to retrieve personalized promoted content from a server associated with the media platform.
• The promoted content is then inserted into the playback of the media content item by the streaming application.

Potential Applications: - Personalized advertising during media streaming. - Enhanced user engagement with promoted content. - Targeted marketing strategies for media platforms.

Problems Solved: - Providing personalized content recommendations to users. - Enhancing user experience by integrating promoted content seamlessly.

Benefits: - Improved user engagement and interaction with promoted content. - Targeted advertising leading to higher conversion rates. - Enhanced user satisfaction with personalized content recommendations.

Commercial Applications: Title: Personalized Promoted Content Delivery System This technology can be utilized by media platforms, streaming services, and advertisers to deliver targeted and personalized promoted content to users, increasing engagement and conversion rates in the digital advertising space.

Questions about Personalized Promoted Content Delivery System: 1. How does the method ensure the security of user data while generating and using tokens for personalized content retrieval? The method encrypts the token to protect user data and ensure secure communication between the streaming application and the promoted content server.

2. What are the potential challenges in implementing this technology on a large scale across various media platforms and streaming devices? Implementing this technology on a large scale may require seamless integration with different platforms and devices, as well as addressing privacy concerns and data protection regulations.

Original Abstract Submitted

In some aspects, a method includes executing a streaming application configured to stream a media content item on a display of a television device, and receiving, from the streaming application, a request to generate a token. The method includes, in response to the request, obtaining a user identifier of a user account of a media platform, obtaining a plurality of signals used to select promoted content for the user account, generating the token to include the user identifier and the plurality of signals, and encrypting the token to generate an encrypted token. The encrypted token is configured to be included in a fetch request to retrieve a promoted content item, personalized to the user account, from a promoted content server associated with the media platform. The promoted content item is configured to be inserted into playback of the media content item by the streaming application.