18158941. DIGITAL FINANCIAL MANAGEMENT OVER A COMMUNICATION NETWORK simplified abstract (TRUIST BANK)

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DIGITAL FINANCIAL MANAGEMENT OVER A COMMUNICATION NETWORK

Organization Name

TRUIST BANK

Inventor(s)

Melissa Waldberg of Charlotte NC (US)

Bastien Buchaca of Charlotte NC (US)

Brooke Ferry of Charlotte NC (US)

Rahul Gupta of Charlotte NC (US)

Trambak Adhya of Charlotte NC (US)

Saswata Panda of Charlotte NC (US)

David Hitt of Charlotte NC (US)

DIGITAL FINANCIAL MANAGEMENT OVER A COMMUNICATION NETWORK - A simplified explanation of the abstract

This abstract first appeared for US patent application 18158941 titled 'DIGITAL FINANCIAL MANAGEMENT OVER A COMMUNICATION NETWORK

The patent application describes an apparatus, computing device, computer program product, and a computer-implemented method for delivering financial services and facilitating enhanced network communication between a user and a financial institution.

  • The computing device dynamically conducts a geographic location analysis of data related to the current geographic location of a client device executing a mobile or desktop application associated with a financial institution.
  • Based on the geographic location analysis, the computing device displays a dashboard on the client device with a widget that includes a profile of a branch employee of the financial institution.

Potential Applications: - Enhancing communication between users and financial institutions - Providing personalized services based on geographic location - Improving customer experience and engagement with financial services

Problems Solved: - Lack of personalized communication between users and financial institutions - Difficulty in accessing relevant information about branch employees - Limited engagement with financial services on mobile or desktop applications

Benefits: - Increased user satisfaction and trust in financial institutions - Improved efficiency in delivering personalized services - Enhanced user experience with financial applications

Commercial Applications: Title: "Enhanced Network Communication for Financial Services" This technology can be utilized by banks, credit unions, and other financial institutions to improve customer engagement, provide personalized services, and enhance overall user experience. The market implications include increased customer loyalty, higher retention rates, and improved brand reputation.

Questions about Enhanced Network Communication for Financial Services: 1. How does this technology improve communication between users and financial institutions? This technology enhances communication by providing personalized information based on the user's geographic location, such as the profile of a branch employee.

2. What are the potential benefits of displaying a branch employee's profile on a user's device? Displaying a branch employee's profile can improve user trust, facilitate easier communication with the financial institution, and enhance the overall customer experience.


Original Abstract Submitted

An apparatus, computing device, computer program product, and a computer-implemented method for delivering financial services and, more particularly, for facilitating enhanced network communication between a user and a financial institution. The computing device is operable to dynamically conduct a geographic location analysis of data relating to a current geographic location of a client device executing a mobile application or a desktop application associated with a financial institution over a communication network. The computing device is operable to cause, based on the geographic location analysis, display of a dashboard on the client device and a widget on the dashboard that includes a profile of a branch employee of the financial institution.