17969643. FACILITATING EXPERIENCE-BASED MODIFICATIONS TO INTERFACE ELEMENTS IN ONLINE ENVIRONMENTS BY EVALUATING ONLINE INTERACTIONS simplified abstract (Adobe Inc.)

FACILITATING EXPERIENCE-BASED MODIFICATIONS TO INTERFACE ELEMENTS IN ONLINE ENVIRONMENTS BY EVALUATING ONLINE INTERACTIONS

Organization Name

Adobe Inc.

Inventor(s)

Atanu R. Sinha of Bangalore (IN)

Shiv Kumar Saini of Bangalore (IN)

Prithvi Bhutani of Seattle WA (US)

Nikhil Sheoran of Chandigarh (IN)

Kevin Cobourn of Austin TX (US)

Jeff D. Chasin of Issaguah WA (US)

Fan Du of Milpitas CA (US)

Eric Matisoff of Glen Ridge NJ (US)

FACILITATING EXPERIENCE-BASED MODIFICATIONS TO INTERFACE ELEMENTS IN ONLINE ENVIRONMENTS BY EVALUATING ONLINE INTERACTIONS - A simplified explanation of the abstract

This abstract first appeared for US patent application 17969643 titled 'FACILITATING EXPERIENCE-BASED MODIFICATIONS TO INTERFACE ELEMENTS IN ONLINE ENVIRONMENTS BY EVALUATING ONLINE INTERACTIONS

Simplified Explanation: The patent application describes a system that evaluates user interactions with an online platform to compute interface experience metrics, identify users with poor experiences, and suggest modifications to improve user experience.

• **Key Features and Innovation:**

 * System evaluates user interactions on an online platform.
 * Computes individual and transition experience metrics.
 * Identifies users with poor experiences below set thresholds.
 * Analyzes transitions to determine problematic interactions.
 * Updates the platform with metrics for interface improvements.

• **Potential Applications:**

 * Online platforms seeking to enhance user experience.
 * E-commerce websites looking to optimize user interactions.
 * Social media platforms aiming to improve user engagement.

• **Problems Solved:**

 * Identifying users with poor interface experiences.
 * Analyzing transitions for problematic interactions.
 * Providing data-driven insights for interface improvements.

• **Benefits:**

 * Enhanced user experience on online platforms.
 * Improved user engagement and satisfaction.
 * Data-driven decision-making for interface modifications.

• **Commercial Applications:**

 * Enhancing user experience on e-commerce platforms.
 * Improving user engagement on social media platforms.
 * Providing data-driven insights for interface design companies.

• **Prior Art:**

 * No specific information provided in the abstract.

• **Frequently Updated Research:**

 * No specific information provided in the abstract.

Questions about the Technology: 1. **How does the system determine the thresholds for individual and transition experience metrics?** The system likely uses predefined criteria based on user feedback, industry standards, or previous data analysis to set these thresholds.

2. **Can the system automatically implement interface modifications based on the identified metrics?** While the abstract does not explicitly mention automatic implementation, it suggests that the system updates the host system with metrics for potential modifications, which could potentially be automated based on predefined rules or algorithms.

Original Abstract Submitted

In some examples, an environment evaluation system accesses interaction data recording interactions by users with an online platform hosted by a host system and computes, based on the interaction data, interface experience metrics. The interface experience metrics includes an individual experience metric for each user and a transition experience metric for each transition in the interactions by the users with the online platform. The environment evaluation system identifies a user with the individual experience metric below a pre-determined threshold, identifies a transition performed by the user that has a transition experience metric below a second threshold, and analyzes the transition to determine users who have performed the transition. The environment evaluation system updates the host system with the individual experience metrics and the transition metrics, based on which the host system can perform modifications of interface elements of the online platform to improve the experience.