17839362. ASYNCHRONOUS CONTENT SWITCHING simplified abstract (Microsoft Technology Licensing, LLC)

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ASYNCHRONOUS CONTENT SWITCHING

Organization Name

Microsoft Technology Licensing, LLC

Inventor(s)

Tao Cai of Sunnyvale CA (US)

Hiroto Udagawa of Pleasanton CA (US)

Shunlin Liang of San Jose CA (US)

Xin Hu of Los Altos CA (US)

Yingxia Shi of Los Angeles CA (US)

ASYNCHRONOUS CONTENT SWITCHING - A simplified explanation of the abstract

This abstract first appeared for US patent application 17839362 titled 'ASYNCHRONOUS CONTENT SWITCHING

Simplified Explanation

The disclosed technologies involve a system that receives a signal from a user session and generates a ranked list of content items based on the signal. This ranked list is then assigned to different slots within the user session.

  • The system receives a signal from a user session and creates a ranked list of content items based on the signal.
  • The ranked list is divided into subsets and assigned to different slots within the user session.
  • User activity data and position context data are used to create a second ranked list of content items.
  • The second ranked list is then assigned to the slots instead of the original subset.

Potential applications of this technology:

  • Personalized content delivery in online platforms.
  • Targeted advertising based on user preferences and behavior.
  • Optimizing user experience by displaying relevant content in different slots.

Problems solved by this technology:

  • Efficiently delivering personalized content to users.
  • Maximizing the effectiveness of advertising by targeting specific slots.
  • Enhancing user engagement by displaying relevant content based on user activity.

Benefits of this technology:

  • Improved user experience through personalized content delivery.
  • Increased engagement and interaction with the user session.
  • Higher conversion rates for advertising by targeting specific slots.


Original Abstract Submitted

Embodiments of the disclosed technologies receive a first signal from a user session and create a first ranked list of content items. Based on the first signal, a first subset of the first ranked list is assigned to a first set of slots of the user session. A second subset of the first ranked list is assigned to a second set of slots of the user session. Based on user activity data and position context data, a second ranked list of content items is created. The second ranked list is assigned instead of the second subset to the second plurality of slots.

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