Toyota jidosha kabushiki kaisha (20240177193). INFORMATION PROCESSING DEVICE simplified abstract

INFORMATION PROCESSING DEVICE

Organization Name

toyota jidosha kabushiki kaisha

Inventor(s)

Kai Tanaka of Kumamoto-shi (JP)

Junpei Okamoto of Sayama-shi (JP)

Makoto Kinoshita of Tokyo-to (JP)

INFORMATION PROCESSING DEVICE - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240177193 titled 'INFORMATION PROCESSING DEVICE

Simplified Explanation

The patent application describes an information processing device with a control unit that can change advertisements based on the user's location and lifestyle changes.

• The control unit acquires information indicating a user's action tendency from their terminal device.
• If the user's base has changed, the device executes a first change process to adjust advertisements based on the geographical change.
• The device then determines whether to execute a second change process to modify advertisements related to the user's lifestyle, based on predetermined conditions.

Potential Applications

This technology could be applied in targeted advertising, personalized marketing, and location-based services.

Problems Solved

This technology solves the problem of delivering relevant advertisements to users based on their changing geographical location and lifestyle.

Benefits

The benefits of this technology include increased relevance of advertisements to users, improved user engagement, and potentially higher conversion rates for advertisers.

Potential Commercial Applications

• Targeted advertising platforms
• Location-based marketing services
• Personalized recommendation systems

Possible Prior Art

One possible prior art could be the use of location-based services in mobile advertising to target users based on their geographical location.

Unanswered Questions

How does the device determine the user's lifestyle changes?

The abstract does not provide specific details on how the device identifies changes in the user's lifestyle to adjust advertisements accordingly.

What types of conditions are considered for the second change process?

The abstract mentions that the device determines whether to change advertisements based on predetermined conditions, but it does not specify what these conditions are.

Original Abstract Submitted

an information processing device including a control unit, wherein the control unit acquires information indicating an action tendency of a user from a terminal device of the user, and when it is determined that the base of the user has been changed based on the information, executes a first change process of changing an advertisement due to a geographical change of the base, and determines whether or not to execute a second change process of changing an advertisement related to a lifestyle of the user according to whether or not the change of the base satisfies a predetermined condition.