Snap inc. (20240249346). ADAPTIVE ZOOM TRY-ON EXPERIENCE simplified abstract

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ADAPTIVE ZOOM TRY-ON EXPERIENCE

Organization Name

snap inc.

Inventor(s)

Matan Zohar of Rishon LeZion (IL)

Omri Berg of Tel Aviv (IL)

Gal Sasson of Kibbutz Ayyelet Hashahar (IL)

Itamar Berger of Hod Hasharon (IL)

ADAPTIVE ZOOM TRY-ON EXPERIENCE - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240249346 titled 'ADAPTIVE ZOOM TRY-ON EXPERIENCE

    • Simplified Explanation:**

The system automatically zooms in on fashion items worn by people in videos, generating focus images of the items to present alongside the video.

    • Key Features and Innovation:**
  • System detects fashion items worn by people in videos
  • Extracts portion of frame depicting the fashion item
  • Generates focus image of the fashion item
  • Presents focus image with the video
    • Potential Applications:**

This technology could be used in fashion retail, online shopping platforms, video content creation, and virtual styling services.

    • Problems Solved:**

This technology addresses the challenge of identifying and highlighting fashion items in videos, making it easier for viewers to focus on specific products.

    • Benefits:**
  • Enhances user experience in video content
  • Increases engagement with fashion items
  • Facilitates virtual styling and shopping experiences
    • Commercial Applications:**

Potential commercial applications include fashion e-commerce platforms, social media marketing campaigns, virtual fashion shows, and personalized styling services.

    • Prior Art:**

Prior art related to this technology may include image recognition systems, video editing software, and virtual try-on tools in the fashion industry.

    • Frequently Updated Research:**

Researchers may be exploring advancements in image recognition algorithms, video processing techniques, and virtual reality integration for fashion applications.

    • Questions about the Technology:**

1. How does this technology improve the shopping experience for consumers? 2. What are the implications of this technology for fashion marketing strategies?


Original Abstract Submitted

aspects of the present disclosure involve a system for automatically zooming in on objects in an image. the system accesses a video comprising a frame depicting a person and detects a fashion item being worn by the person in the frame of the video. the system, in response to detecting the fashion item being worn by the person, extracts, from the frame, a portion comprising a depiction of the fashion item being worn by the person. the system generates a focus image of the fashion item using the portion extracted from the frame and presents the focus image of the fashion item together with the video comprising the frame depicting the person.