Pinterest, Inc. patent applications on July 25th, 2024
Patent Applications by Pinterest, Inc. on July 25th, 2024
Pinterest, Inc.: 1 patent applications
Pinterest, Inc. has applied for patents in the areas of G06Q30/0251 (1), G06N20/00 (1) G06Q30/0251 (1)
With keywords such as: behavior, desired, user, recommendation, increased, advertisement, individual, disclosed, implementations, and consider in patent application abstracts.
Patent Applications by Pinterest, Inc.
Inventor(s): Bo Zhao of Menlo Park CA (US) for pinterest, inc., John William Gupta Egan of Mountain View CA (US) for pinterest, inc., Burkay Birant Orten of Belmont CA (US) for pinterest, inc., Koichiro Narita of San Francisco CA (US) for pinterest, inc., Samuel Seth Weisfeld-Filson of Richmond CA (US) for pinterest, inc.
IPC Code(s): G06Q30/0251, G06N20/00
CPC Code(s): G06Q30/0251
Abstract: described are systems and methods for generating recommendation campaigns that optimize for both a desired short-term user behavior and a desired long-term user behavior. in comparison to existing techniques that focus on targeting advertisements or recommendations to specific individuals with a single goal of receiving an interaction with the advertisement from that individual (i.e., a desired short-term behavior), the disclosed implementations consider the long-term user behavior, such as increased visits to a website during a long-term rage, and generate a recommendation campaign that also optimizes for that desired long-term user behavior.
