Advertisement Display Method and Electronic Device: abstract simplified (18027040)

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  • This abstract for appeared for patent application number 18027040 Titled 'Advertisement Display Method and Electronic Device'

Simplified Explanation

The abstract describes a method involving an electronic device. First, the device collects personal data from the user. Then, it uses this data to create a personal knowledge graph. The device also retrieves parameter information for an advertisement from a server. Using the personal knowledge graph, the device derives parameter information for a second advertisement. It then retrieves the second advertisement content based on this information. Finally, the device displays the second advertisement on a screen.


Original Abstract Submitted

The method includes: An electronic device obtains first personal data (S); the electronic device constructs a personal knowledge graph based on the first personal data (S); the electronic device obtains parameter information of first advertisement content from an advertisement server (S); the electronic device obtains parameter information of second advertisement content from the parameter information of the first advertisement content based on the personal knowledge graph (S); the electronic device obtains the second advertisement content based on the parameter information of the second advertisement content (S); and the electronic device displays the second advertisement content on a display (S).

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