18626642. CUSTOMIZED VIRTUAL STORE simplified abstract (Snap Inc.)
Contents
CUSTOMIZED VIRTUAL STORE
Organization Name
Inventor(s)
Itamar Berger of Hod Hasharon (IL)
Amar Boghani of Los Angeles CA (US)
Maria Jose Garcia Sopo of London (GB)
CUSTOMIZED VIRTUAL STORE - A simplified explanation of the abstract
This abstract first appeared for US patent application 18626642 titled 'CUSTOMIZED VIRTUAL STORE
The present disclosure involves a system and method for providing an augmented reality (AR) shopping experience curated by a store.
- Receiving a request from a user to engage in an AR shopping experience.
- Identifying a real-world product available for purchase from the store.
- Receiving an image of the user's real-world environment.
- Generating an AR item that represents the real-world product.
- Comparing visual attributes of the AR item to physical layouts of real-world objects in the user's environment.
- Overlaying the AR item on a real-world object in the user's environment.
Potential Applications: - Enhancing the shopping experience by allowing users to visualize products in their own environment before purchasing. - Providing a more interactive and engaging way for users to shop online.
Problems Solved: - Bridging the gap between online shopping and the physical shopping experience. - Allowing users to make more informed purchasing decisions by seeing products in their own space.
Benefits: - Increased user engagement and satisfaction. - Reduced likelihood of returns due to users being able to see how products fit in their environment.
Commercial Applications: - E-commerce platforms looking to enhance their user experience. - Retail stores wanting to offer AR shopping experiences to their customers.
Prior Art: - Researchers in the field of augmented reality and e-commerce have explored similar concepts of visualizing products in real-world environments.
Frequently Updated Research: - Stay updated on advancements in AR technology and its applications in the retail industry.
Questions about AR Shopping Experiences: 1. How does this technology impact the overall shopping experience for users?
- This technology enhances the shopping experience by allowing users to interact with products in their own environment before making a purchase decision.
2. What are the potential challenges in implementing AR shopping experiences for online retailers?
- Some challenges may include ensuring accurate product visualization and seamless integration with existing e-commerce platforms.
Original Abstract Submitted
Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and a method for performing operations comprising: receiving, from a client device of a first user, a request from the first user to engage in an AR shopping experience curated by a store; identifying a first real-world product available for purchase from the store; receiving an image of a real-world environment of the first user; generating a first AR item that represents the first real-world product; comparing visual attributes of the first AR item to physical layouts of a plurality of real-world objects depicted in the image of the real-world environment; and overlaying the first AR item on a first real-world object of the plurality of real-world objects in the image responsive to comparing the visual attributes of the first AR item to the physical layouts of the plurality of real-world objects.
