18624736. ENHANCING A SOCIAL MEDIA POST WITH CONTENT THAT IS RELEVANT TO THE AUDIENCE OF THE POST simplified abstract (Rovi Guides, Inc.)
Contents
ENHANCING A SOCIAL MEDIA POST WITH CONTENT THAT IS RELEVANT TO THE AUDIENCE OF THE POST
Organization Name
Inventor(s)
Madhusudhan Srinivasan of Bangalore (IN)
ENHANCING A SOCIAL MEDIA POST WITH CONTENT THAT IS RELEVANT TO THE AUDIENCE OF THE POST - A simplified explanation of the abstract
This abstract first appeared for US patent application 18624736 titled 'ENHANCING A SOCIAL MEDIA POST WITH CONTENT THAT IS RELEVANT TO THE AUDIENCE OF THE POST
The patent application describes systems and methods for enhancing a social media post with a content item.
- Receiving a social media post
- Extracting a first content item from the post
- Identifying a non-focus portion of the content item frame
- Identifying multiple content items that fit within the non-focus portion
- Determining the audience's content preference and estimated viewing time
- Selecting a second content item that matches the preference and duration
- Overlaying the second content item onto the non-focus portion to enhance the post
Potential Applications: - Improving engagement on social media platforms - Enhancing the visual appeal of posts - Customizing content based on audience preferences
Problems Solved: - Enhancing social media posts with relevant content - Increasing audience engagement and interaction - Optimizing content delivery for maximum impact
Benefits: - Increased audience engagement - Customized content delivery - Enhanced visual appeal of social media posts
Commercial Applications: Enhancing social media marketing campaigns to increase brand visibility and engagement.
Questions about the technology: 1. How does this technology improve user engagement on social media platforms? 2. What are the key factors considered when selecting the second content item for overlaying on the non-focus portion?
Original Abstract Submitted
Systems and methods are described for enhancing a social media post with a content item. An illustrative method includes receiving a social media post; extracting, from the social media post, a first content item; identifying, in a frame of the first content item, a portion of the frame that is a non-focus portion; identifying a plurality of content items that fit within the non-focus portion; identifying a content preference of an audience of the social media post; determining an estimated length of time that the audience will view the social media post; selecting a second content item, from the plurality of content items, that matches the content preference of the audience and has a duration that does not exceed the estimated length of time; generating an enhanced social media post by overlaying the second content item onto the non-focus portion; and generating for display the enhanced social media post.
