18464524. INFORMATION PROCESSING DEVICE simplified abstract (TOYOTA JIDOSHA KABUSHIKI KAISHA)

INFORMATION PROCESSING DEVICE

Organization Name

TOYOTA JIDOSHA KABUSHIKI KAISHA

Inventor(s)

Kai Tanaka of Kumamoto-shi (JP)

Junpei Okamoto of Sayama-shi (JP)

Makoto Kinoshita of Tokyo-to (JP)

INFORMATION PROCESSING DEVICE - A simplified explanation of the abstract

This abstract first appeared for US patent application 18464524 titled 'INFORMATION PROCESSING DEVICE

Simplified Explanation

The patent application describes an information processing device that can change advertisements based on the user's geographical location and lifestyle changes.

• The control unit acquires information indicating a user's action tendency from their terminal device.
• If the user's base has changed, the device executes a process to change advertisements due to the geographical change.
• The device also determines whether to change advertisements related to the user's lifestyle based on certain conditions being met.

Potential Applications

This technology could be applied in targeted advertising, location-based marketing, and personalized content delivery.

Problems Solved

This technology helps in delivering more relevant advertisements to users based on their current location and lifestyle changes, improving user engagement and potentially increasing conversion rates.

Benefits

- Improved user experience with more relevant advertisements - Higher chances of user interaction with personalized content - Increased effectiveness of advertising campaigns

Potential Commercial Applications

"Location-Based Advertising and Personalized Marketing Solutions"

Possible Prior Art

There may be prior art related to location-based advertising systems or personalized marketing solutions that utilize user data to deliver targeted content.

Unanswered Questions

1. How does the device determine the user's lifestyle changes? 2. What specific conditions need to be met for the device to change advertisements related to the user's lifestyle?

Original Abstract Submitted

An information processing device including a control unit, wherein the control unit acquires information indicating an action tendency of a user from a terminal device of the user, and when it is determined that the base of the user has been changed based on the information, executes a first change process of changing an advertisement due to a geographical change of the base, and determines whether or not to execute a second change process of changing an advertisement related to a lifestyle of the user according to whether or not the change of the base satisfies a predetermined condition.