18152458. Measurement Method And System simplified abstract (GOOGLE LLC)
Contents
Measurement Method And System
Organization Name
Inventor(s)
Eric Teller of Palo Alto CA (US)
Measurement Method And System - A simplified explanation of the abstract
This abstract first appeared for US patent application 18152458 titled 'Measurement Method And System
Simplified Explanation
The patent application describes methods and systems for determining an individual's gaze value using wearable computing devices. Here is a simplified explanation of the abstract:
- The method involves receiving gaze data from a wearable computing device associated with a user-account.
- The gaze data is analyzed to detect occurrences of advertisement spaces.
- Based on the detected advertisement-space occurrences, an individual gaze value is determined for the user-account.
- A gaze-value indication is sent, indicating the individual gaze value for the user-account.
Potential applications of this technology:
- Advertising analytics: The technology can be used to measure the effectiveness of advertisements by analyzing the gaze data and determining the individual gaze value for different user-accounts.
- Personalized marketing: The individual gaze values can be used to tailor advertisements to specific users, improving the relevance and engagement of the ads.
- User experience optimization: By analyzing the gaze data, companies can gain insights into how users interact with their products or services, allowing for improvements in design and user experience.
Problems solved by this technology:
- Lack of accurate measurement: Traditional methods of measuring the effectiveness of advertisements may not provide accurate data. This technology offers a more precise way of determining the impact of ads by analyzing the user's gaze data.
- Inefficient targeting: Without knowing the individual gaze value, advertisers may struggle to target their ads effectively. This technology provides a way to determine the individual gaze value, allowing for more targeted and personalized advertising campaigns.
Benefits of this technology:
- Improved advertising ROI: Advertisers can optimize their campaigns based on the individual gaze values, leading to better return on investment.
- Enhanced user experience: By analyzing the gaze data, companies can gain insights into user behavior and preferences, allowing for improvements in product design and user experience.
- Personalized marketing: The individual gaze values can be used to deliver more relevant and personalized advertisements to users, increasing engagement and conversion rates.
Original Abstract Submitted
Methods and systems for determining an individual gaze value are disclosed herein. An exemplary method involves: (a) receiving gaze data for a first wearable computing device, wherein the gaze data is indicative of a wearer-view associated with the first wearable computing device, and wherein the first wearable computing device is associated with a first user-account; (b) analyzing the gaze data from the first wearable computing device to detect one or more occurrences of one or more advertisement spaces in the gaze data; (c) based at least in part on the one or more detected advertisement-space occurrences, determining an individual gaze value for the first user-account; and (d) sending a gaze-value indication, wherein the gaze-value indication indicates the individual gaze value for the first user-account.
