18063246. CARD CUSTOMIZATION simplified abstract (Truist Bank)
Contents
CARD CUSTOMIZATION
Organization Name
Inventor(s)
Barath Jayaraman of Fort Mill SC (US)
Alexis Pastore of Charlotte NC (US)
CARD CUSTOMIZATION - A simplified explanation of the abstract
This abstract first appeared for US patent application 18063246 titled 'CARD CUSTOMIZATION
The patent application describes a system and method for customizing credit or debit cards using an online application. Users can personalize various aspects of the card, such as orientation, shape, image, features, account number location, chip placement, magnetic strip location, security number position, color, language, and font style.
- Users can select the orientation, shape, image, features, and color of the card.
- They can customize the location and orientation of account numbers, chips, magnetic strips, and security numbers.
- Users can choose the language and font style of the words on the card.
Potential Applications: - Personalized banking cards for individuals and businesses - Customized gift cards for special occasions - Branded cards for loyalty programs and marketing campaigns
Problems Solved: - Lack of personalization options for traditional credit and debit cards - Inability to customize card features to suit individual preferences - Limited design choices for banking cards
Benefits: - Enhanced user experience with personalized cards - Increased brand loyalty through customized designs - Improved security with unique card features
Commercial Applications: Title: Customized Credit and Debit Cards: Enhancing User Experience and Brand Loyalty This technology can be used by banks, financial institutions, gift card companies, and marketing agencies to offer personalized card options to customers, increasing brand loyalty and customer satisfaction.
Prior Art: Prior art related to this technology may include existing systems for customizing physical products online, such as personalized merchandise websites and custom printing services.
Frequently Updated Research: Research on consumer preferences for personalized banking products and the impact of customized designs on brand perception could provide valuable insights for companies implementing this technology.
Questions about Customized Credit and Debit Cards: 1. How does the customization process impact card security? 2. What are the potential limitations of personalizing banking cards for users?
Original Abstract Submitted
A system and method for customizing a credit or debit card that allows a user to select one or more of the orientation of the card, the shape of the card, the image appearing on the card, features on the front or the back of the card, the location and orientation of the account number on the card, the location and number of chips on the card, the location of the magnetic strip on the card, the location and orientation of the security number on the card, the color of the card, the language of words on the card and the font style of those words using an online application. The system includes a back-end server operating the online application and having a processor for processing data and information, a communications interface communicatively coupled to the processor, and a memory device storing data and executable code.
