18422974. OPTIMIZING TIMING OF DISPLAY OF A VIDEO OVERLAY simplified abstract (Google LLC)

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OPTIMIZING TIMING OF DISPLAY OF A VIDEO OVERLAY

Organization Name

Google LLC

Inventor(s)

Jakob Foerster of Zürich (CH)

Dhruv Bakshi of Zurich (CH)

OPTIMIZING TIMING OF DISPLAY OF A VIDEO OVERLAY - A simplified explanation of the abstract

This abstract first appeared for US patent application 18422974 titled 'OPTIMIZING TIMING OF DISPLAY OF A VIDEO OVERLAY

Simplified Explanation

The timing for displaying an overlay on a video is optimized using a system that includes an engagement component, an analysis component, an identification component, and an overlay component.

  • The engagement component receives information about when users stop engaging with the video.
  • The analysis component calculates user engagement scores based on the information.
  • User engagement scores reflect the percentage of users that stop engaging at specific frames.
  • The identification component identifies frames with lower user engagement scores.
  • The overlay component creates overlays to display near frames with lower engagement scores.

Potential Applications

This technology could be applied in video streaming platforms to enhance user engagement and retention by strategically placing overlays to maintain viewer interest.

Problems Solved

This technology solves the problem of determining the optimal timing for displaying overlays on videos to maximize user engagement and prevent viewers from disengaging.

Benefits

The benefits of this technology include improved user experience, increased viewer retention, and potentially higher conversion rates for video content.

Potential Commercial Applications

"Optimizing Overlay Timing for Enhanced User Engagement" could be used in online video platforms, e-learning websites, and digital marketing campaigns to improve audience interaction and drive better results.

Possible Prior Art

One possible prior art could be the use of heatmaps to analyze user engagement on websites and applications, but this specific technology focuses on optimizing overlay timing on videos for enhanced user engagement.

Unanswered Questions

How does the system determine the specific content or design of the overlays to be displayed near frames with lower engagement scores?

The article does not provide details on how the system decides on the content or design of the overlays to be shown, which could be crucial in maximizing user engagement.

Are there any privacy concerns related to collecting and analyzing user engagement data to optimize overlay timing?

The potential privacy implications of collecting and analyzing user engagement data to optimize overlay timing are not addressed in the article.


Original Abstract Submitted

The timing for displaying an overlay a video is optimized using a system that includes an engagement component that receives information regarding frames of a video at which respective users of a plurality of users stop engaging with the video and an analysis component that calculates user engagement scores for the frames based on the information, wherein the user engagement scores reflect a percentage of the plurality of users that stop engaging with the video at the respective frames, and wherein the higher the percentage the lower the user engagement score. The system further includes an identification component that identifies a subset of the frames associated with relatively lower user engagement scores in comparison to other frames of the video and an overlay component that configures an overlay for displaying over the video near at least one of the frames included in the subset.