18498352. TARGET CONTENT PERSONALIZATION IN OUTDOOR DIGITAL DISPLAY (INTERNATIONAL BUSINESS MACHINES CORPORATION)

TARGET CONTENT PERSONALIZATION IN OUTDOOR DIGITAL DISPLAY

Organization Name

INTERNATIONAL BUSINESS MACHINES CORPORATION

Inventor(s)

Hamid Majdabadi of OTTAWA CA

Jeremy R. Fox of Georgetown TX US

Zachary A. Silverstein of Georgetown TX US

Su Liu of Austin TX US

TARGET CONTENT PERSONALIZATION IN OUTDOOR DIGITAL DISPLAY

This abstract first appeared for US patent application 18498352 titled 'TARGET CONTENT PERSONALIZATION IN OUTDOOR DIGITAL DISPLAY

Original Abstract Submitted

An embodiment for personalizing target content in an outdoor digital display is provided. The embodiment may include receiving an opt-in from a user and digital out-of-home (DOOH) content from one or more IoT-enabled digital displays within a pre-defined range of the user. The embodiment may also include causing a mobile device of the user to connect to the one or more IoT-enabled digital displays within the pre-defined range. The embodiment may further include identifying one or more target interest parameters associated with the user. The embodiment may also include in response to determining the DOOH content from at least one IoT-enabled digital display of the one or more IoT-enabled digital displays is relevant to the user, displaying the DOOH content from the at least one IoT-enabled digital display that is relevant to the user on the connected mobile device of the user.