Twilio inc. (20250119362). MESSAGE ROUTING OPTIMIZATION SYSTEM

MESSAGE ROUTING OPTIMIZATION SYSTEM

Organization Name

twilio inc.

Inventor(s)

Jamie O'shaughnessy of Surrey GB

Riivo Kikas of Tartu EE

Kaarel Kitsemets of Uuesalu EE

MESSAGE ROUTING OPTIMIZATION SYSTEM

This abstract first appeared for US patent application 20250119362 titled 'MESSAGE ROUTING OPTIMIZATION SYSTEM

Original Abstract Submitted

an example method of message routing includes: receiving live feedback data characterizing performance of a first subset of a plurality of message routing providers in delivering one or more live messages to respective recipients; receiving testing feedback data characterizing performance of a second subset of the plurality of message routing providers in delivering one or more test messages to respective recipients; estimating, based on the live feedback data and the testing feedback data, a respective performance level of each message routing provider of the plurality of message routing providers; and selecting an optimal message routing provider exhibiting a highest estimated performance level among estimated performance levels of the plurality of message routing providers.