Apple inc. (20240104863). CONTEXTUAL PRESENTATION OF EXTENDED REALITY CONTENT simplified abstract

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CONTEXTUAL PRESENTATION OF EXTENDED REALITY CONTENT

Organization Name

apple inc.

Inventor(s)

Anna L Brewer of Santa Barbara CA (US)

Elena J Nattinger of Menlo Park CA (US)

Devin W Chalmers of Oakland CA (US)

CONTEXTUAL PRESENTATION OF EXTENDED REALITY CONTENT - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240104863 titled 'CONTEXTUAL PRESENTATION OF EXTENDED REALITY CONTENT

Simplified Explanation

The patent application involves evaluating images of a physical environment to determine suitable locations for presenting extended reality content items based on specific criteria. The content items meeting the criteria are then displayed in the extended reality environment at the chosen locations.

  • Evaluation of physical environment images
  • Determination of presentation locations for extended reality content items
  • Presentation criteria associated with each location
  • Displaying content items meeting criteria in the extended reality environment

Potential Applications

The technology could be applied in various industries such as:

  • Entertainment
  • Education
  • Training
  • Marketing

Problems Solved

This technology addresses the following issues:

  • Efficient placement of extended reality content in physical environments
  • Ensuring content meets specific presentation criteria
  • Enhancing user experience in extended reality environments

Benefits

The benefits of this technology include:

  • Improved user engagement with extended reality content
  • Enhanced immersion in virtual environments
  • Targeted and effective content placement

Potential Commercial Applications

The technology could be utilized in commercial sectors such as:

  • Retail
  • Tourism
  • Real Estate
  • Event planning

Possible Prior Art

One possible prior art could be the use of image recognition technology to analyze physical environments for augmented reality applications.

Unanswered Questions

How does the technology handle dynamic environments?

The article does not address how the system adapts to changes in the physical environment over time.

What types of extended reality devices are compatible with this technology?

The article does not specify which devices can be used to display the extended reality content items.


Original Abstract Submitted

images of a physical environment are evaluated to determine candidate presentation locations for extended reality content items in an extended reality environment, each having associated presentation criteria. extended reality content items satisfying the associated presentation criteria are presented in the extended reality environment at the candidate presentation location.