18627021. Presenting Search Results in a Dynamically Formatted Graphical User Interface (GOOGLE LLC)

Presenting Search Results in a Dynamically Formatted Graphical User Interface

Organization Name

GOOGLE LLC

Inventor(s)

Clarence Christopher Mysen of San Francisco CA (US)

Jennifer Liu of Cupertino CA (US)

Presenting Search Results in a Dynamically Formatted Graphical User Interface

This abstract first appeared for US patent application 18627021 titled 'Presenting Search Results in a Dynamically Formatted Graphical User Interface

Original Abstract Submitted

A content provider can provide content, such as advertisements or other promotional material, to a recipient. A distribution system of the content provider can receive a query and select one or more advertisements and a user interface for presenting the advertisements based on the query, information associated with the user, a set of queries received from the user, and/or other information. A model for selecting the user interface can be generated by serving available user interfaces randomly or pseudo-randomly and monitoring user interaction with the served user interfaces. The model can be updated during regular use based on the performance of the user interfaces.