Apple inc. (20240406282). CONTENT CUSTOMIZATION AND PRESENTATION BASED ON USER PRESENCE AND IDENTIFICATION

CONTENT CUSTOMIZATION AND PRESENTATION BASED ON USER PRESENCE AND IDENTIFICATION

Organization Name

apple inc.

Inventor(s)

Parry Panesar of San Jose CA (US)

Tanu Singhal of San Jose CA (US)

CONTENT CUSTOMIZATION AND PRESENTATION BASED ON USER PRESENCE AND IDENTIFICATION

This abstract first appeared for US patent application 20240406282 titled 'CONTENT CUSTOMIZATION AND PRESENTATION BASED ON USER PRESENCE AND IDENTIFICATION

Original Abstract Submitted

the subject technology provides for customizing or personalizing and presenting content based on user presence and identification. the disclosed techniques may include obtaining, at a media device, identification information of a present user, who is present in a predefined space around the media device, and determining whether the identification information of the present user is associated with identification information pre-configured at the media device. based on a determination that the present user's identification information is associated with the device user's identification information, sending a content request to a data source for digital content related to the present user. the requested digital content may be received and personalized at the media device. a personalized portion of the digital content may be provided from the content pool for rendering using an output device.