Qualcomm incorporated (20240378319). Generating A Dynamic ID Of A Device For Personalized Application Development And Engagement simplified abstract
Contents
Generating A Dynamic ID Of A Device For Personalized Application Development And Engagement
Organization Name
Inventor(s)
Deepankar Katyal of Seattle WA (US)
Ashok Bhatia of San Diego CA (US)
Kapil Kamra of Sunnyvale CA (US)
Karthik Balasubramanian of San Diego CA (US)
Savipal Soin of Rancho Santa Fe CA (US)
Generating A Dynamic ID Of A Device For Personalized Application Development And Engagement - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240378319 titled 'Generating A Dynamic ID Of A Device For Personalized Application Development And Engagement
The patent application describes methods for generating general inferences from personal data on a computing device, disassociating these inferences from user identities, coding them into dynamic identifiers, and maintaining them for use by advertising software and applications.
- Generating general inferences from personal data on a computing device
- Disassociating these inferences from user identities
- Coding the inferences into dynamic identifiers
- Maintaining the dynamic identifiers for use by advertising software and applications
- Making the dynamic identifiers available for use at the computing device
Potential Applications: - Targeted advertising based on general inferences - Personalized recommendations in applications - Data analysis for market research
Problems Solved: - Protecting user privacy by disassociating personal data from inferences - Improving targeted advertising effectiveness - Enhancing user experience with personalized recommendations
Benefits: - Enhanced user privacy protection - More effective targeted advertising - Improved user experience with personalized recommendations
Commercial Applications: Dynamic identifiers can be used by advertising software and applications to deliver targeted ads and personalized recommendations, potentially increasing revenue for developers and advertisers.
Questions about the technology: 1. How does the disassociation of personal data from inferences protect user privacy? 2. What are the potential implications for market research and targeted advertising with the use of dynamic identifiers?
Frequently Updated Research: Stay informed about advancements in data privacy and targeted advertising to understand the evolving landscape of dynamic identifiers in computing devices.
Original Abstract Submitted
methods that may be performed by a processor of a computing device. embodiments may include generating general inferences from personal data from the computing device in a manner that disassociates the general inferences from a user identity related to the personal data, coding the general inferences into a dynamic identifier (id) configured to disassociate the dynamic id from the user identity related to the personal data, and maintaining the dynamic id at the computing device for use of the dynamic id at the computing device. embodiments may include making the dynamic id available for use at the computing device by an advertising software and/or an application developed by an independent software vendor configured to select advertisements at the computing device based on at least one of the general inferences of the dynamic id.
