18296059. Compositions Rendering for Publisher-Rendered Native Content Items in Applications simplified abstract (Google LLC)

Compositions Rendering for Publisher-Rendered Native Content Items in Applications

Organization Name

Google LLC

Inventor(s)

Spencer S. Johnson of Morgan Hill CA (US)

Calvin Cheng of Mountain View CA (US)

David Francis Pomeroy of San Francisco CA (US)

Yucheng Wang of Mountain View CA (US)

Ranmin Chen of Milpitas CA (US)

Alexander Mermelstein of Campbell CA (US)

Lingxing Yuan of Mountain View CA (US)

Sara Christine Adkins of San Jose CA (US)

An-Tai Li of Mountain View CA (US)

Wenchao Tong of Saratoga CA (US)

Priscilla Pun of New York NY (US)

Brendan Khoi Luu of San Francisco CA (US)

Compositions Rendering for Publisher-Rendered Native Content Items in Applications - A simplified explanation of the abstract

This abstract first appeared for US patent application 18296059 titled 'Compositions Rendering for Publisher-Rendered Native Content Items in Applications

The abstract describes a method for obtaining third-party content elements to be used in a publisher-rendered native content item slot. This method involves obtaining input signals related to publisher-rendered native content items, generating an expected native content item slot size, obtaining content item elements from a content provider, generating a replacement main asset based on the expected slot size, and transmitting data to a publisher for use in a native content item slot.

• Obtaining a request for third-party content elements for a publisher-rendered native content item slot
• Obtaining input signals indicating data about publisher-rendered native content items
• Generating an expected native content item slot size based on the input signals
• Obtaining content item elements from a content provider
• Generating a replacement main asset, including a first content element, based on the expected slot size
• Transmitting data, including the replacement main asset and additional content elements, to a publisher for use in a native content item slot

Potential Applications: - Digital advertising - Content marketing - Native advertising platforms

Problems Solved: - Efficiently incorporating third-party content elements into native content item slots - Optimizing the use of space in publisher-rendered content items

Benefits: - Improved customization of native content items - Enhanced user engagement with tailored content - Streamlined process for content providers and publishers

Commercial Applications: Title: "Enhanced Native Content Item Slot Optimization for Digital Advertising" This technology can be used in digital advertising platforms to improve the efficiency and effectiveness of native content item slots. It can help advertisers and publishers deliver more targeted and engaging content to users, ultimately leading to better performance and ROI in advertising campaigns.

Questions about the technology: 1. How does this method improve the customization of native content items for publishers? 2. What are the potential implications of using this technology in digital advertising platforms?

Original Abstract Submitted

Example embodiments of the present disclosure provide for an example method including obtaining a request for third party content elements to be used in a publisher-rendered native content item slot. The example method includes obtaining input signals comprising data indicative of publisher-rendered native content items. The example method includes generating, by a model associated with the content provider computing system, based on the input signals, an expected native content item slot size. The example method includes obtaining, by the content provider computing system, content item elements from a content provider. The example method includes generating based on the expected native content item slot size, a replacement main asset comprising a first content element of the one or more content elements. The example method includes transmitting data including the replacement main asset and additional content elements to a publisher to be used in a publisher-rendered native content item slot.