Google llc (20240346545). Client-to-Client Asset Hosting and Serving for Digital Advertising simplified abstract
Contents
Client-to-Client Asset Hosting and Serving for Digital Advertising
Organization Name
Inventor(s)
Alex Jacobson of Mountain View CA (US)
Nick Sabatino of Mountain View CA (US)
Client-to-Client Asset Hosting and Serving for Digital Advertising - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240346545 titled 'Client-to-Client Asset Hosting and Serving for Digital Advertising
The abstract discusses techniques for enhancing security and privacy when requesting digital advertisements for mobile applications. These techniques involve using a separate ad management application on the same mobile device to handle ad requests and responses.
- The ad management application generates an ad request message and sends it to a supply-side platform of a digital advertising network.
- The ad response message, including digital ad assets, is received from the supply-side platform and sent to the ad-requesting application for display.
- Remote procedure calls may be used for the ad request and response process.
- The ad management application may augment the ad request to obtain the necessary digital ad assets.
Potential Applications: - Enhancing security and privacy in mobile advertising - Improving user experience by ensuring safe delivery of digital ads
Problems Solved: - Mitigating security risks associated with ad requests in mobile applications - Protecting user privacy while displaying digital advertisements
Benefits: - Increased security for mobile users - Enhanced privacy protection for personal data - Improved trust in digital advertising networks
Commercial Applications: Title: Secure Mobile Advertising Solutions This technology can be utilized by mobile app developers, digital advertising agencies, and mobile device manufacturers to provide a secure and private advertising experience for users. It can also be integrated into mobile ad networks to enhance their security measures and build trust with advertisers and users.
Prior Art: Researchers can explore existing patents related to mobile advertising security and privacy measures, as well as studies on ad fraud prevention and user data protection in digital advertising.
Frequently Updated Research: Stay informed about the latest advancements in mobile advertising security, privacy technologies, and best practices for secure ad delivery on mobile devices.
Questions about Secure Mobile Advertising Solutions: 1. How does this technology impact the overall user experience in mobile applications?
- The technology enhances user trust by ensuring secure and private ad delivery, leading to a more positive user experience.
2. What are the potential challenges in implementing these security measures in mobile advertising networks?
- Challenges may include compatibility issues with existing ad networks and the need for industry-wide adoption of secure ad delivery practices.
Original Abstract Submitted
techniques for increasing security and privacy while requesting digital advertisements for mobile applications are provided. such techniques use a separate ad management application on the same mobile computing device as an ad-requesting application to receive an ad request and to provide an ad response that provides digital ad assets to the ad-requesting application. the ad request and the ad response may be remote procedure calls. to obtain and provide the digital ad assets of a digital advertisement, the ad management application generates an ad request message based upon the ad request (which may include augmenting the ad request), sending the ad request message to a supply-side platform (ssp) of a digital advertising network, receiving an ad response message including the digital ad assets from the ssp, and sending the ad response with the digital ad assets to the ad-requesting application for display to a user of the mobile computing device.
