Loop Now Technologies, Inc. (20240338739). SCALING ECOMMERCE WITH SHORT-FORM VIDEO simplified abstract
Contents
SCALING ECOMMERCE WITH SHORT-FORM VIDEO
Organization Name
Inventor(s)
Jing Xian Chen of Dublin CA (US)
Nga Lun Helen Lam of Montreal (CA)
SCALING ECOMMERCE WITH SHORT-FORM VIDEO - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240338739 titled 'SCALING ECOMMERCE WITH SHORT-FORM VIDEO
- Simplified Explanation:**
The patent application describes a technique for scaling ecommerce with short-form video content by creating micro-websites associated with social media influencers, experts, or celebrities. These micro-websites feature products from an electronic catalog in short-form videos hosted by the influencer, with an ecommerce link for product orders.
- Key Features and Innovation:**
- Creation of micro-websites associated with influencers, experts, or celebrities - Use of short-form videos to highlight products from an electronic catalog - Ecommerce link for fulfilling product orders - Virtual purchase cart in short-form videos for ecommerce purchases
- Potential Applications:**
- Influencer marketing - Ecommerce platforms - Social media advertising
- Problems Solved:**
- Enhancing ecommerce through influencer partnerships - Providing a visually engaging way to showcase products - Streamlining the purchasing process for users
- Benefits:**
- Increased visibility and sales for products - Improved user engagement through short-form video content - Simplified ecommerce experience for customers
- Commercial Applications:**
"Scaling Ecommerce with Short-Form Video: Innovative Technique for Influencer Marketing and Product Promotion"
- Questions about the Technology:**
1. How does this technique improve the effectiveness of influencer marketing in ecommerce? 2. What are the advantages of using short-form videos for showcasing products in ecommerce?
Original Abstract Submitted
disclosed embodiments provide techniques for scaling ecommerce with short-form video. a micro-website is created and is associated with a user id. the user id corresponds to a social media influencer, an expert in a subject matter, or a celebrity. the micro-website can be managed by a mobile application. based on the user id, a pre-approved electronic catalog of products is determined and used to populate the micro-website with one or more products for sale. the micro-website includes one or more short-form videos highlighting products for sale from the electronic catalog. the host of the short-form videos is the influencer, expert, or celebrity corresponding to the user id. the micro-website includes an ecommerce link to allow fulfilling product orders. the short-form videos include a virtual purchase cart for ecommerce purchases that can be engaged by the user.
